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Unsubscribes mailed again

What if someone who asked to be left alone gets your next campaign? Here is how to stop it.

Audience overview in Riftjaw with daily audience, new contacts and most engaged people

What if someone who asked to be left alone gets your next campaign?

When lists are re-imported or copied, people who unsubscribed can slip back in. With spreadsheets there is no reliable way to prevent it.

Mailing someone who opted out damages trust and can cause complaints. It also goes against the rules in many countries.

Unsubscribed means never mailed again.

Riftjaw keeps an opt-out register. Unsubscribed contacts are skipped automatically in every campaign and are never mailed again. You do not have to remember to filter them out.

See the feature
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fixing it in Riftjaw

  • Include an unsubscribe. Every campaign mail carries an unsubscribe option in the footer.
  • Let the register work. Unsubscribes are recorded automatically.
  • Send with confidence. Future campaigns skip those contacts without extra steps.
Campaign results in Riftjaw with sent, opened and clicked per contact
Riftjaw campaign results on a phone
Campaign results in Riftjaw: delivered, opened and clicked for every contact.

Questions people ask

Most people import their first file and see the result in the same session. The Free plan is enough to try it on one list.

No. Import from whatever you use today and export again whenever you want. Riftjaw is the database in the middle.

Your account runs on its own private server with its own database. Nobody else works in it, and it exports as CSV at any time. See security.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours