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Slice the database your way

Add your own fields, group contacts into named segments and save the filters you use every week.

  • Segments with their own name
  • Fields that match how you sell
  • Tags you name yourself
Segments in Riftjaw, each with its own name and number of contacts
Named segments with a short description and the number of contacts in each, and saved filters below.

From a list to a segment to a campaign

A segment is a named group of contacts, like Roofers Leeds. You fill it while the contacts come in, and one campaign reaches all of them.

Every import goes into a segment

Pick a segment when you import a list, or create one on the spot. A contact you add by hand goes into a segment you choose as well, so nothing ends up loose.

In the same step every column of the file gets a profile field, a new field or is skipped on purpose.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import on its way into the segment Roofers and builders, North, with each column matched to a field.

Add or remove contacts in bulk

Tick contacts in the list and add them to a segment or take them out. The same bar sets a tag or a status for all of them at once.

Contacts and Database both filter by segment, so you always see who is in it.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts with a checkbox on every row and the segment each one is in.

Reach the segment with a campaign

A campaign asks which segment to reach first. Narrow it by status or tag and see how many contacts will get the mail before anything goes out.

A saved filter can be the audience too.

See how campaigns work
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A campaign aimed at one segment, with the number of contacts who will get the mail.

Fields that fit your market, not ours

A roofer cares about region and building type. A wholesaler cares about product range and order size. Riftjaw does not force a fixed CRM layout on you. Profile fields are shared by every lead file and import: text, email, phone, website, number, date and note. Add fleet size, opening year or last visit, whatever helps you choose.

Columns you import that do not exist yet become new fields on the spot. Pick one field as the key, such as website or email. That is what Riftjaw uses to spot duplicates when the next list comes in.

  • Rename or describe a field at any time
  • Number and date fields filter with more than, less than and between
  • See how many contacts have a value in each field
Profile fields in Riftjaw with the number of contacts that have a value
Profile fields with their type and how many contacts have a value.

Tags are how you remember

After a call you know more than any field can hold. They are interested but not before spring. They already have a supplier. Put the detail in a note on the record, and put the conclusion in a tag you attach in one click.

Because you name the tags yourself, they follow your own way of working. Then you filter on them: everything tagged warm that has not replied yet. Keep a rule you use often as a saved filter, next to your segments, and a campaign can reach it too.

  • Warm: showed interest, follow up soon
  • Cold: no response yet, fine for a later round
  • Already called: keep out of the next call list
  • Not a fit: keep the record, leave it out of your segments
Contact panel in Riftjaw with pipeline status, tags, details and campaign history
Tags on a contact, like asked for pricing and follow up in spring, next to its pipeline status.

The spreadsheet way, and this way

You build the same filter by hand every Monday.

Keep it as a saved filter, next to your segments. It is there next Monday.

One big list gets the same mail, whatever the trade or the town.

Split it into segments like Roofers Leeds and write a mail that fits each one.

A company replied but still gets the follow-up.

Set the status to Replied and campaign follow-ups skip the contact.

Colleagues use different words for the same thing.

Tags are shared in the account, so everyone picks from the same list.

Questions people ask

As many as you need. Add them by hand or let the import create them from unknown columns.

You pick the segment when you add the contact by hand or import a list, and you can create a new one on the spot. You can also select contacts in the list and add or remove them in bulk.

A segment is a group you fill yourself. A saved filter is a rule on the fields of a lead file, such as everyone tagged Hot or city contains Leeds. A campaign can reach either one.

Yes. Segments are on every plan, Free included.

Yes. Contacts and Database can both be filtered by segment.

Yes. Export any segment as CSV and use it wherever you like.

No. Make as many as are useful, and remove the ones you stop using.

Make your first segment this week

Import one list into its own segment, tag the companies you already know and send it a first campaign.

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