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From a raw list to customers

Import, enrich, organise, reach. Four steps you repeat every week on a database that keeps getting better.

Free plan, no credit card. Your first list can be in the database in minutes.

Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed
Riftjaw dashboard on a phone
The dashboard after a few rounds: clicks and opens per day, lead sources and the latest activity.

A routine, not a one-off project

Finding customers yourself is not hard because the work is complex. It is hard because it is scattered. A list sits in one file, the emails in another, and the notes about who you already called live in your head.

Riftjaw turns that into one loop you run every week. Each round, the database gets a little more complete and a little more useful. Below is the loop, step by step, and exactly which part is yours and which part is ours.

  • One database instead of five files
  • Status and history on every contact
  • Each round builds on the last one
Audience overview in Riftjaw with daily audience, new contacts and most engaged people
The audience overview: who is new this week, who opened and who clicked, in one place.

The first time, in five steps

Plan for an hour the first time. After that, a round takes a fraction of it.

Create a lead file

Give it a name you will recognise, like Roofers East or Wholesale 2026. Add the fields you care about, such as fleet size or last visit.

  • Text, number, date, website and note fields
  • Mark a key field to catch duplicates
Profile fields in Riftjaw with the number of contacts that have a value
Profile fields with their type and how many contacts have a value.

Import a list and fill in emails

Drop in a CSV or Excel file from any source, pick the segment it goes into and give every column a field. Rows with a website but no email can get an address from the prefixes you tick, like info@ and hello@. See email from domain.

  • Skip a column on purpose or make a new field
  • Duplicates on your key field are flagged
  • Nothing is imported until every column has a choice
How import works
Import in Riftjaw: every column matched to a profile field, with all rows previewed
A maps export of 14 rows going into the segment Roofers and builders, North. One column still needs a choice.

Publish the records

Imported rows start as concepts. Look them over, then publish them one by one or in bulk. Until then, you can delete the whole import in one go.

  • Concepts are never mailed
  • Published contacts are active and ready to use
Database in Riftjaw with active contacts, segment, lead file and source
Database with separate tabs for concepts, active and archived contacts.

Check the segment

The import went into a segment you chose or created on the spot, such as Roofers East. Add or remove contacts in bulk when you need to.

  • The number of contacts sits next to every segment
  • Saved filters on your fields work as an audience too
How segments work
Segments in Riftjaw, each with its own name and number of contacts
Segments with a name, a short description and the number of contacts in each.

Send a campaign

Write once with placeholders, send yourself a test, then send to the segment in small batches.

  • Up to 5 follow-ups
  • Only active contacts are mailed
  • Unsubscribed contacts are skipped
Campaigns in detail
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
Pick the segment and see how many contacts will get the mail before you send.

What you do, and what Riftjaw does

You make the decisions. Riftjaw does the repetitive part and keeps the records straight.

StageRiftjaw doesYou do
CollectReads CSV and Excel, suggests column matches, flags duplicatesFind the list or paste the page, confirm the matches
EnrichStrips the domain and builds addresses from your prefixesChoose the prefixes and decide if a guess is good enough
OrganiseStores source and date, keeps history, updates segment countsSet status, add tags and notes after a call
ReachFills placeholders, sends in small batches, sends the follow-ups on the days you chose, tracks opens and clicksWrite the email and any follow-ups, pick the segment
StopSkips unsubscribed contacts on every send, automaticallyNothing. It is not something you can forget
ExportBuilds a CSV of everything or of one segmentClick export when you need it

Riftjaw does not crawl the web, does not sell contact data and does not send SMS.

Where this loop usually breaks

You mail a company twice because it was on two lists.

Duplicates are checked on your key field on every import, against the whole lead file.

Someone asked to be left alone and got another mail anyway.

Unsubscribed contacts are skipped by every campaign. You do not have to remember.

You cannot tell a real address from a guess.

Addresses built from the domain can get the tag Guessed email, so you check them first or leave them out.

The person who kept the list leaves, and the list leaves with them.

The database lives in your account, with the history on each record.

Every week you wait is a week of work you redo later

The lists you collect this month are worth more when they sit next to last month's. Start the file now, even with one list, and let it grow.

Lead database growth in Riftjaw by day and by source
Lead growth in analytics: new contacts per day, where they came from and every import.

Questions people ask

A few minutes for the file itself. Checking the columns and duplicates takes as long as you want to spend on it.

Campaigns go through the mail setup of your account. On Pro you can use your own SMTP provider. See pricing.

Yes. You can import and export without ever sending a campaign, or use Riftjaw only as a record of who you called.

Yes. There is no limit on users and no fee per seat.

Cancel any time and export everything as CSV first, including the original import files.

Run the loop once this week

One list, one segment, one small campaign. You will know within a day if it fits how you work.

No credit card · cancel any time · your data stays yours