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Unsubscribes mailed again when you sell to solar companies

What if someone who asked to be left alone gets your next campaign? Here is how people who sell to solar companies fix it.

Database in Riftjaw with active contacts, segment, lead file and source

What if someone who asked to be left alone gets your next campaign?

When lists are re-imported or copied, people who unsubscribed can slip back in. With spreadsheets there is no reliable way to prevent it.

It hits harder when you sell to solar companies. Solar companies design and fit panels, batteries and related systems for homes and businesses. Many are growing firms with a sales team and fitting crews, so they buy lead generation, finance options, equipment and software to keep both sides busy.

Mailing someone who opted out damages trust and can cause complaints. It also goes against the rules in many countries.

Unsubscribed means never mailed again.

Riftjaw keeps an opt-out register. Unsubscribed contacts are skipped automatically in every campaign and are never mailed again. You do not have to remember to filter them out.

  • Fields that fit solar companies, such as batteries offered
  • Email prefixes that fit, like info@, sales@, hello@ and enquiries@
  • Status, tags and a segment on every record
See the feature
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

How to fix it in Riftjaw

  • Include an unsubscribe. Every campaign mail carries an unsubscribe option in the footer.
  • Let the register work. Unsubscribes are recorded automatically.
  • Send with confidence. Future campaigns skip those contacts without extra steps.
Campaign results in Riftjaw with sent, opened and clicked per contact
Riftjaw campaign results on a phone
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Other walls when prospecting solar companies

Solar firms change fast, so lists go out of date.

Every record keeps its source and date, and you can archive firms that closed or merged so they are no longer mailed.

Battery specialists and panel only fitters need different offers.

Add a Batteries offered field and save a filter on it, then write a campaign for each group.

A sales led market means many other suppliers mail them too.

Use placeholders for the company name and a personal detail field so each message reads like it was written for them.

Fields worth recording for solar companies

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Batteries offeredFirms fitting storage need different stock and training.
Commercial projectsCommercial roofs mean bigger orders and longer sales cycles.
AccreditationRegistered firms can offer schemes that many customers ask for.
Sales teamFirms with salespeople buy CRM and lead tools.
Brands usedShows which panel and inverter makers they work with.

Questions people ask

Accredited fitter registers, industry association lists and map listings are common public sources. Collect them yourself, then import the files into Riftjaw.

Yes. Record it in a field or tag during your research and save a filter on it that you use as the campaign audience.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

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