Law firm leads for SEO agencies

Build your own list of law firms, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

Public sources for law firms
Fields that fit the industry
No credits, no rented data

Start free See how it works

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling search engine optimisation and local search services to law firms

Law firms vary from sole practitioners to large partnerships with a practice manager or operations team. Purchases often go through a practice manager and a partner, and anything touching client data gets close scrutiny.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The law firms that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with law firms

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Generic enquiry addresses are screened by staff who expect client work, not sales.

Test several prefixes, record which ones got replies and adjust your prefix choice for the next list.

A list of law firms covers practice areas that need entirely different messages.

Store practice areas as tags and send each campaign to a saved filter on one tag.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of law firms from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, enquiries@, reception@ and office@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — Campaign results in Riftjaw: delivered, opened and clicked for every contact.

How to open a mail to law firms

Use one angle per campaign, so the results show which one gets law firms to click.

Address confidentiality and data security directly, before they have to ask.
Speak to one practice area, such as conveyancing, rather than law in general.
Keep the message formal and brief, and offer a short call rather than a long demo.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for law firms

Any column in your import can become a field. These are the ones worth keeping for law firms.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Practice areas	Family, property or corporate law firms buy different tools.
Lawyers	Headcount shows budget and whether there is a practice manager.
Practice manager	Often the person who handles suppliers day to day.
Case management system	Their current system matters for any software pitch.
Offices	Firms with several offices need central tools.

Questions people ask

How do I answer a law firm that asks where I got their address?

Riftjaw stores the source and date on each record, so you can say exactly which public listing it came from. Unsubscribed contacts are never mailed again.

Can I target only conveyancing firms?

Yes, if your list records practice areas. Add them as tags or a field and save a filter for conveyancing, then use it as the campaign audience.

How do I get email addresses for law firms in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, reception@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.