Builder leads for SEO agencies
Build your own list of builders, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.
- Public sources for builders
- Fields that fit the industry
- No credits, no rented data
Selling search engine optimisation and local search services to builders
General builders take on extensions, renovations and repairs, often managing subcontractors for each trade. The owner usually quotes, orders materials and chases payments, so anything that tightens cash flow or reduces admin gets attention.
SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.
The builders that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.
What SEO agencies run into with builders
Your audit notes per prospect are scattered over documents and spreadsheets.
Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.
Many small business websites list no email address.
Email from domain turns the website into role addresses such as info@ and hello@ without credits.
Builder lists overlap with every other trade, so it is hard to tell who is a real general builder.
Add a Project types field and tags, then put the records you have checked in their own segment so campaigns only reach the right firms.
You collect builders from several towns in separate files.
Import all of them into one lead file with a Service area field; duplicates across files are flagged before you publish.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of builders from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, office@, enquiries@ and admin@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your search engine optimisation and local search services to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
How to open a mail to builders
Use one angle per campaign, so the results show which one gets builders to click.
- Lead with getting paid faster and cleaner paperwork, because late payments hurt small builders most.
- Talk about reliable delivery to site, since a missed delivery can hold up a whole team.
- Offer help winning better jobs, such as a stronger website with past project photos.
Fields worth recording for builders
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Project types | Extensions, lofts and full renovations need different suppliers. |
| Uses subcontractors | Tells you whether they need tools to manage other trades. |
| Typical job size | Helps you judge whether your offer fits their budget. |
| Service area | Merchants and hire firms work within a delivery radius. |
| Accreditations | Membership of a trade body hints at size and professionalism. |
Questions people ask
Where planning records are public and list the agent or builder, you can collect them yourself and import them. Riftjaw does not crawl those sites for you, but it handles the file you bring.
Pick a key field such as website or email in your lead file. Riftjaw flags duplicates in the file and against existing records before anything is pushed.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and admin@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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Auto repair shop leads for SEO agenciesIndependent garages with a front deskBuild a database you own
Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours