Wholesaler leads for SEO agencies

Build your own list of wholesalers, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

Public sources for wholesalers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Database in Riftjaw with active contacts, segment, lead file and source

Selling search engine optimisation and local search services to wholesalers

Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The wholesalers that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with wholesalers

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Orders@ addresses are flooded with customer orders.

Choose buying@ or info@ as prefixes instead, and add your own where it fits.

Wholesaler lists span unrelated categories.

Tag categories and save a filter per tag, so each campaign fits the product range.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of wholesalers from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, sales@, orders@ and buying@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with wholesalers

Use one angle per campaign, so the results show which one gets wholesalers to click.

For brands: show margin and sell through, with a clear product sheet.
For services: focus on order handling, picking accuracy and delivery times.
Refer to their product range so the offer clearly fits their customers.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for wholesalers

Any column in your import can become a field. These are the ones worth keeping for wholesalers.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Product categories	Food, building materials or consumer goods each need a different pitch.
Customer type	Selling to retail, trade or hospitality changes their needs.
Warehouses	Multiple sites mean larger logistics needs.
Order system	Shows whether they take orders online or by phone.
Buyer	The person who decides on new product lines.

Questions people ask

How can a brand use Riftjaw to find wholesalers?

Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.

Can I note which wholesalers received samples?

Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.

How do I get email addresses for wholesalers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.