Optician leads for SEO agencies

Build your own list of opticians, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

Public sources for opticians
Fields that fit the industry
No credits, no rented data

Start free See how it works

Database in Riftjaw with active contacts, segment, lead file and source

Selling search engine optimisation and local search services to opticians

Opticians combine eye care with retail, selling frames, lenses and contact lenses alongside eye tests. Independents decide on frames, equipment and marketing themselves, while chain branches usually follow central buying.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The opticians that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with opticians

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Chain branches dominate directory lists but cannot choose suppliers.

Add an Independent or chain field and save a filter for independents only.

Frame reps need to know which brands a practice already carries.

Keep a Frame brands stocked field and notes on each contact, shared with the whole team.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of opticians from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies — Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with info@, hello@, enquiries@ and appointments@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Angles that work with opticians

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

For independents, lead with frame ranges that set them apart from high street chains.
Talk about recall reminders that bring patients back for their next eye test.
Offer help showing specialist services online, where patients compare practices.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for opticians

Record these and you can split the list later, write sharper mails and see who fits your offer.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Independent or chain	Chains buy centrally; independents choose their own brands.
Frame brands stocked	Shows their price level and style.
Specialist services	Services such as dry eye clinics or children's care need extra equipment.
Home visits	Domiciliary opticians have different logistics.

Questions people ask

How do I avoid emailing chain branches?

Add an Independent or chain field while you review records, then save a filter for independents only.

Can I record the brands an optician already stocks?

Yes. Add a text field such as Frame brands stocked and use it in saved filters or placeholders.

How do I get email addresses for opticians in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, enquiries@ and appointments@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.