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Security company leads for SEO agencies

Build your own list of security companies, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

  • Public sources for security companies
  • Fields that fit the industry
  • No credits, no rented data
Start free See how it works
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling search engine optimisation and local search services to security companies

Security companies provide guarding, alarm monitoring, CCTV and access control to businesses and homes. Guarding firms focus on staff and scheduling, while systems firms care about equipment, fitting and monitoring contracts, so the right pitch depends on which type you reach.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The security companies that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with security companies

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Guarding firms and alarm fitters share the same category on most directories.

Add a Guarding or systems field and save a filter for each, so equipment offers never reach guarding firms.

Approved registers and directories give you overlapping lists.

Import both into the same lead file and let Riftjaw flag duplicates in the file and against existing records.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of security companies from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, sales@, office@ and enquiries@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

Angles that work with security companies

Write one mail with placeholders and let the details change per record. These openings tend to work with security companies.

  • For guarding firms, lead with shift planning and filling last minute gaps.
  • For systems firms, talk about reliable stock, remote monitoring and recurring service revenue.
  • Mention the compliance paperwork clients expect, and how your offer makes it simpler.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for security companies

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Guarding or systemsThe two sides of the industry buy completely different things.
Monitoring centreFirms with their own monitoring buy software and connectivity.
Sectors servedRetail, construction and events each have their own demands.
Licensed staffGuarding firms depend on licensed people and training.

Questions people ask

Yes. Record the type in a field during research, then use a saved filter on that field as your campaign audience.

Approved contractor registers, industry association lists and map listings are common public sources. You gather them yourself and import them as CSV or Excel.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, office@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build the list in a city

Security Companies in DublinCounty Dublin, IrelandSecurity Companies in ChicagoIllinois, United StatesSecurity Companies in TorontoOntario, CanadaSecurity Companies in BirminghamWest Midlands, United KingdomSecurity Companies in VancouverBritish Columbia, CanadaSecurity Companies in EdinburghCity of Edinburgh, United Kingdom

Other markets for SEO agencies

Courier service leads for SEO agenciesOwner drivers to same day networksMortgage broker leads for SEO agenciesSmall firms that live on referralsVeterinary practice leads for SEO agenciesSingle surgeries to large groupsRoofer leads for SEO agenciesSmall crews with a weather-driven diary

Build a database you own

Create your account, import your first list and see it turn into records you can work.

Start free See how it works

No credit card · cancel any time · your data stays yours