Mortgage broker leads for SEO agencies

Build your own list of mortgage brokers, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

Public sources for mortgage brokers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling search engine optimisation and local search services to mortgage brokers

Mortgage brokers are often sole traders or small firms, sometimes working under a larger network. They rely on a steady flow of referrals and leads, and they look for partners who send them clients or save time on compliance and paperwork.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The mortgage brokers that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with mortgage brokers

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Broker lists include many advisers under the same network.

Record the network in a field and save a filter on it, so you can approach the network and the brokers differently.

Brokers ask for proof of where their details came from.

Source and date are stored on every record, and opt-outs go to a register that is always respected.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of mortgage brokers from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies — A pasted web page split into name, website, phone, address and city columns.

Tuesday: fill in

Derive missing emails with info@, enquiries@, hello@ and advice@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — Campaign results in Riftjaw: delivered, opened and clicked for every contact.

What to say to mortgage brokers

Write one mail with placeholders and let the details change per record. These openings tend to work with mortgage brokers.

Lead with more qualified clients or referrals, which every broker wants.
Mention compliance, because brokers weigh any new tool against their regulatory duties.
Keep claims careful and factual, since brokers are wary of anything that sounds like hype.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for mortgage brokers

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Network	Whether they are directly authorised or part of a network changes who decides.
Specialism	First time buyers, buy to let or commercial each need a different message.
Advisers	The number of advisers shows the size of the firm.
Referral partners	Existing partners show how they get their clients today.
Register number	A reference to their public registration, useful for checking.

Questions people ask

Is it allowed to email mortgage brokers?

Rules differ per country and depend on whether the address belongs to a business or a person. Riftjaw stores source and date per record and skips unsubscribed contacts, but check the rules for your country. This is general information, not legal advice.

Can I track which network each broker belongs to?

Yes. Add a text field for the network and fill it on import or by hand. Then save a filter per network.

How do I get email addresses for mortgage brokers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, hello@ and advice@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.