Skip to content

Solar company leads for SEO agencies

Build your own list of solar companies, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

  • Public sources for solar companies
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling search engine optimisation and local search services to solar companies

Solar companies design and fit panels, batteries and related systems for homes and businesses. Many are growing firms with a sales team and fitting crews, so they buy lead generation, finance options, equipment and software to keep both sides busy.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The solar companies that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with solar companies

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Solar firms change fast, so lists go out of date.

Every record keeps its source and date, and you can archive firms that closed or merged so they are no longer mailed.

Battery specialists and panel only fitters need different offers.

Add a Batteries offered field and save a filter on it, then write a campaign for each group.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of solar companies from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, sales@, hello@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What to say to solar companies

Write one mail with placeholders and let the details change per record. These openings tend to work with solar companies.

  • Talk about stock availability and lead times, because delayed panels or batteries hold up fitting crews.
  • Lead with a lower cost per booked survey for firms that depend on paid marketing.
  • Offer tools that speed up system design and quotes, since homeowners compare several offers.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for solar companies

Any column in your import can become a field. These are the ones worth keeping for solar companies.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Batteries offeredFirms fitting storage need different stock and training.
Commercial projectsCommercial roofs mean bigger orders and longer sales cycles.
AccreditationRegistered firms can offer schemes that many customers ask for.
Sales teamFirms with salespeople buy CRM and lead tools.
Brands usedShows which panel and inverter makers they work with.

Questions people ask

Accredited fitter registers, industry association lists and map listings are common public sources. Collect them yourself, then import the files into Riftjaw.

Yes. Record it in a field or tag during your research and save a filter on it that you use as the campaign audience.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours