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No time for outreach when you sell to real estate agents

When did you last send outreach during a busy week? Here is how people who sell to real estate agents fix it.

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Database in Riftjaw with active contacts, segment, lead file and source

When did you last send outreach during a busy week?

Client work always comes first, so prospecting only happens when things are quiet. Writing and sending emails one by one takes hours you do not have.

It hits harder when you sell to real estate agents. Real estate agencies are usually led by a branch manager or owner with a team of negotiators who are out on viewings much of the day. They spend on marketing, photography and software that helps them win listings, and they decide quickly when an offer clearly brings in more sellers.

Your pipeline empties while you are busy and you feel it a few months later. Quiet periods start with an empty list.

Write once, send in small batches.

Write a campaign once with placeholders such as {first_name|there} and {company}. Pick a segment as audience and Riftjaw sends it from the server in small batches, also when your browser is closed. Add up to 5 follow-ups and they go out the number of days later that you choose. Opens and clicks show up on each contact record.

  • Fields that fit real estate agents, such as branches
  • Email prefixes that fit, like info@, sales@, lettings@ and office@
  • Status, tags and a segment on every record
See the feature
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fixing it in Riftjaw

  • Choose a segment. Select the group of companies you want to reach.
  • Write with placeholders. Use company and name placeholders with a fallback.
  • Start and step away. Let the campaign run in small batches while you work.
Campaign results in Riftjaw with sent, opened and clicked per contact
Riftjaw campaign results on a phone
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Other walls when prospecting real estate agents

Sales and lettings teams in one agency use different addresses.

Tick sales@ and lettings@ in email from domain and record which team replied.

Branches of the same agency show up as separate listings.

Pick a key field such as the website so duplicates are flagged on import.

Negotiators change often, so named contacts go stale.

Role addresses stay valid, and notes keep the history even when people move on.

Fields worth recording for real estate agents

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
BranchesMulti branch agencies buy centrally and in larger volumes.
Sales or lettingsLetting agents and sales agents have different needs.
Area coveredThe towns they list in help you split by region.
Portal presenceWhich portals they use hints at their marketing budget.
Branch managerThe decision maker for local purchases.

Questions people ask

Set the website or domain as the key field in your lead file. Riftjaw flags duplicates on import, so you decide whether to keep one record per agency or one per branch.

Yes. Add a field for sales or lettings and save a filter for each. Each one can be the audience of its own campaign.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, lettings@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build the list in a city

Real Estate Agents in WellingtonNew ZealandReal Estate Agents in PhiladelphiaPennsylvania, United StatesReal Estate Agents in TorontoOntario, CanadaReal Estate Agents in LeedsWest Yorkshire, United KingdomReal Estate Agents in SydneyNew South Wales, AustraliaReal Estate Agents in San DiegoCalifornia, United States

More on this

No time for outreachThe problem in generalReal estate agent leadsSources, fields and angles

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