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Lists go stale

How old is the list you are about to email? Here is how to stop it.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

How old is the list you are about to email?

Businesses move, close or change their website, and a list that was accurate last year slowly decays. Bought lists are often stale before you receive them.

Stale data means bounces and wasted effort on companies that no longer exist. It also hurts your sender reputation.

You choose the source, so you control freshness.

In Riftjaw you supply the source yourself, so you decide how fresh it is. Import a new version of a list and duplicates against your database are flagged, so only new companies are added. Records that are no longer relevant can be archived, and every record shows the date it came in.

See the feature
Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Fixing it in Riftjaw

  • Collect a fresh list. Export a current list from the directory or source you trust.
  • Import against your database. Duplicates are flagged and only new companies are added.
  • Archive the old. Move records that no longer fit to archived.
Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Questions people ask

Most people import their first file and see the result in the same session. The Free plan is enough to try it on one list.

No. Import from whatever you use today and export again whenever you want. Riftjaw is the database in the middle.

Your account runs on its own private server with its own database. Nobody else works in it, and it exports as CSV at any time. See security.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours