Client lists mixed together when you sell to care homes
Is one client's prospect list mixed up with another's? Here is how people who sell to care homes fix it.
Is one client's prospect list mixed up with another's?
Agencies that prospect for several clients often keep everything in one place. Lists, statuses and campaigns for different clients get tangled.
It hits harder when you sell to care homes. Care homes provide residential and nursing care, run by independent owners, charities or larger groups. The registered manager handles daily operations and many suppliers, while bigger purchases in groups may go through head office.
The wrong message can reach the wrong prospect under the wrong name. Reporting per client becomes guesswork.
A separate workspace per client.
Riftjaw lets you keep lead files and segments apart per client. On the Agency plan every client gets a separate workspace. Each workspace has its own lists, campaigns and results.
- Fields that fit care homes, such as type of care
- Email prefixes that fit, like info@, manager@, admin@ and enquiries@
- Status, tags and a segment on every record
The fix, step by step
- Create a workspace. Set up one workspace per client on the Agency plan.
- Import their lists. Bring each client's prospects into their own workspace.
- Report per client. Use campaign results within each workspace for clear reporting.
Other walls when prospecting care homes
Care home lists from registers and directories are large and overlap.
Import them into one lead file with a key field such as website, and Riftjaw flags duplicates before you publish.
The registered manager is the right person but changes often.
Keep the manager in a field with the source and date, and update it when you learn of a change.
Group owned homes need a different approach from independents.
An Independent or group field lets you save a filter for each and write the right message.
Fields worth recording for care homes
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Type of care | Residential, nursing and dementia care have different needs. |
| Number of beds | A clear indicator of size and supply volume, when it is published. |
| Independent or group | Group homes may buy through head office. |
| Registered manager | The person who runs the home day to day. |
| Inspection rating | Public ratings show where a home may need help. |
Questions people ask
Where a register is public, you can collect it yourself and import it into Riftjaw. The product does not sell or crawl data, it organises the list you bring.
Record the Type of care in a field during import and save filters on it.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, manager@, admin@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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