Care home leads
Build your own list of care homes, fill in the missing emails and reach them in small batches. No credits, no rented data.
- Public sources for care homes
- Fields and email prefixes that fit
- Every city we cover, one click away
What care homes are like as prospects
Care homes provide residential and nursing care, run by independent owners, charities or larger groups. The registered manager handles daily operations and many suppliers, while bigger purchases in groups may go through head office.
Managers are often easiest to reach mid morning after handover and early afternoon. Avoid mealtimes and shift changes.
Where lists of care homes sit in the open
You do not need to buy data to reach care homes. Most of them are listed publicly, with a name, a website and often a phone number.
- Public registers of care services
- Care association member lists
- Online care home directories
- Google Maps listings
Fields worth recording for care homes
Any column in your import can become a field. These are the ones worth keeping for care homes.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Type of care | Residential, nursing and dementia care have different needs. |
| Number of beds | A clear indicator of size and supply volume, when it is published. |
| Independent or group | Group homes may buy through head office. |
| Registered manager | The person who runs the home day to day. |
| Inspection rating | Public ratings show where a home may need help. |
Working a list of care homes in Riftjaw
Every import waits as a concept until you publish it, so nothing lands in your database by accident.
Import into one lead file
Drop the file into a lead file for care homes. Columns are matched for you and duplicates are flagged before anything is saved.
Fill in the missing emails
No email in the export? Tick info@, manager@, admin@ and enquiries@ and addresses are derived from each website.
Reach them in small batches
Pick the segment, keep only status New, write one mail with placeholders like {company|your team} and send it in small batches.
Follow up on replies and clicks
Opens and clicks show up on each record. Add up to 5 follow-ups for those who did not open or click, and set the ones who answered to Replied or Customer so they get no follow-up.
What gets in the way, and how it is handled
Care home lists from registers and directories are large and overlap.
Import them into one lead file with a key field such as website, and Riftjaw flags duplicates before you publish.
The registered manager is the right person but changes often.
Keep the manager in a field with the source and date, and update it when you learn of a change.
Group owned homes need a different approach from independents.
An Independent or group field lets you save a filter for each and write the right message.
Angles that get care homes to reply
Use one angle per campaign, so the results show which one gets care homes to click.
- Lead with more time for residents, for example through simpler care records and less paperwork.
- Talk about staffing, because recruiting and keeping carers is a constant challenge.
- Mention inspections and how your offer helps them show good practice with clear records.
Care Homes in the UK and Ireland
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Who uses these lists
Wholesale suppliersSelling products and stock in bulk to trade customers
Software companiesSelling software and online tools for businesses
Recruitment agenciesSelling recruitment and staffing services to employersCommercial cleaning companiesSelling office and commercial cleaning contracts
Equipment suppliersSelling tools, machines and professional equipmentEnergy brokersSelling business energy contracts and procurement adviceQuestions people ask
Where a register is public, you can collect it yourself and import it into Riftjaw. The product does not sell or crawl data, it organises the list you bring.
Record the Type of care in a field during import and save filters on it.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, manager@, admin@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build a database you own
Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours