Insurance broker leads for wholesale suppliers

Build your own list of insurance brokers, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.

Public sources for insurance brokers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling products and stock in bulk to trade customers to insurance brokers

Insurance brokers range from local independents to firms with commercial, personal and specialist teams. Directors and operations managers decide on software, marketing and partnerships, and they value tools that cut admin and support renewals.

Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.

Every month you do not reach insurance brokers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What wholesale suppliers run into with insurance brokers

Lists from trade fairs and directories arrive in different formats.

Import CSV and Excel files from any source and map each column to your own fields.

It is hard to target only the businesses in one sector or area.

Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.

Broker lists mix large firms and one person operations.

A staff field and a saved filter per size let you send a different message to each.

Quotes@ addresses are handled by staff who only process requests.

Tick info@ and office@ as well and record which prefix got a reply.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of insurance brokers from public listings and import it. Duplicates are skipped.

Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, enquiries@, office@ and quotes@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — After a campaign, every contact shows whether the mail was delivered, opened and clicked.

How to open a mail to insurance brokers

Write one mail with placeholders and let the details change per record. These openings tend to work with insurance brokers.

Focus on renewals and client retention, which drive a broker's income.
Speak to their niche, such as trades or fleet cover, rather than insurance in general.
Stress compliance and data handling, since brokers are regulated.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for insurance brokers

Any column in your import can become a field. These are the ones worth keeping for insurance brokers.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Lines of business	Commercial, personal or specialist lines need different approaches.
Staff	Team size shows budget and complexity.
Broking system	Their current platform matters for software offers.
Network or independent	Network members often buy through the network.
Niche	Brokers that focus on one trade are good partners for that trade.

Questions people ask

How do I find brokers in a specific niche?

Many brokers describe their niche on their website. Record it in a field or tag during research and save a filter for that niche.

Can several sales reps work on the same broker list?

Yes. There are no per user fees and everyone sees the same records, notes and email history.

How do I get email addresses for insurance brokers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, office@ and quotes@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.