Restaurant leads for wholesale suppliers
Build your own list of restaurants, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.
- Public sources for restaurants
- Fields that fit the industry
- No credits, no rented data
Selling products and stock in bulk to trade customers to restaurants
Restaurants run on thin margins and long hours, and the owner or general manager decides on suppliers, software and marketing. Groups have a head office buyer, but independents choose on price, reliability and how little extra work a change brings.
Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.
The restaurants that need products and stock in bulk to trade customers are listed publicly. What most wholesale suppliers lack is a list they own, with the right fields, that shows who was already contacted.
What wholesale suppliers run into with restaurants
Lists from trade fairs and directories arrive in different formats.
Import CSV and Excel files from any source and map each column to your own fields.
It is hard to target only the businesses in one sector or area.
Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.
Restaurant lists change fast as places open, close and change owners.
Each record keeps its source and date, and you can archive closed places so your active list stays current.
The bookings@ address reaches a host, not the owner.
Tick several prefixes in email from domain, such as info@ and manager@, and note on the contact who replied.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of restaurants from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, bookings@, reservations@ and manager@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
Angles that work with restaurants
Use one angle per campaign, so the results show which one gets restaurants to click.
- Show how your offer protects margin, because food and labour costs are always on their mind.
- Mention something specific from their menu so the owner knows you looked.
- Offer a simple switch with no disruption to service, as that is what owners fear most.
Fields worth recording for restaurants
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Cuisine | The type of food shapes which products and suppliers are relevant. |
| Covers | Seating capacity hints at volume and budget. |
| Independent or group | Groups buy centrally, so you need a different contact and approach. |
| Delivery | Restaurants that deliver need packaging and ordering tools. |
| Opening hours | Knowing when they open helps you pick a time to call or visit. |
Questions people ask
Collect restaurants from public listings such as Google Maps or review sites with a scraper, then import the CSV or Excel file. Riftjaw flags duplicates and lets you add a field for cuisine or area.
Many teams do both. Riftjaw keeps phone numbers as fields and email history per contact, so you can tag who to call and send a short campaign to the rest.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, bookings@, reservations@ and manager@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build the list in a city
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Cafe leads for wholesale suppliersThe owner is behind the counterBuild a database you own
Create your account, import your first list and see it turn into records you can work.
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