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Flooring contractor leads for wholesale suppliers

Build your own list of flooring contractors, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.

  • Public sources for flooring contractors
  • Fields that fit the industry
  • No credits, no rented data
Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling products and stock in bulk to trade customers to flooring contractors

Flooring contractors fit carpet, vinyl, laminate, wood and resin floors for homes, shops and offices. Some run a showroom as well, so the buyer can be a shop owner thinking about stock or a contractor thinking about adhesives, tools and labour.

Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.

The flooring contractors that need products and stock in bulk to trade customers are listed publicly. What most wholesale suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What wholesale suppliers run into with flooring contractors

Lists from trade fairs and directories arrive in different formats.

Import CSV and Excel files from any source and map each column to your own fields.

It is hard to target only the businesses in one sector or area.

Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.

Showrooms and pure fitting firms need completely different messages.

Add a Showroom field, save a filter for each and write two campaigns instead of one.

Directory exports put the address, phone and website in odd columns.

Map each column to the right field during import, including several URL columns where you pick which is the website.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of flooring contractors from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, sales@, enquiries@ and office@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with flooring contractors

Write one mail with placeholders and let the details change per record. These openings tend to work with flooring contractors.

  • For showroom owners, talk about ranges that sell and sample displays that help customers choose.
  • For contract fitters, focus on faster preparation and fewer callbacks thanks to better subfloor products.
  • Offer quicker measuring and quoting, since customers often compare several firms.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for flooring contractors

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Floor typesWood, carpet, vinyl and resin work each use different products.
ShowroomFirms with a showroom buy stock and displays.
Commercial workContract flooring means larger orders and tenders.
Brands stockedShows which manufacturers they already work with.

Questions people ask

Yes. Record Showroom as a field based on their listing or website, then save a filter on it and use that as your audience.

During import you can map several URL columns and choose which one is the website, so email from domain works from the right address.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, enquiries@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours