Hotel leads for software companies

Build your own list of hotels, fill in missing emails and offer your software and online tools for businesses to them in small, personal batches.

Public sources for hotels
Fields that fit the industry
No credits, no rented data

Start free See how it works

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling software and online tools for businesses to hotels

Hotels range from family run guest houses to branded properties with a general manager and department heads. Independent hotels decide on site, while group hotels often buy through a central team, so finding the right person matters as much as the offer.

Software companies that sell to small and medium businesses often rely on inbound signups, content and paid ads. A lead database of the exact business types you serve adds a direct outbound channel that you control yourself.

Every month you do not reach hotels with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What software companies run into with hotels

Buying contact data for a narrow vertical is expensive and often outdated.

Build the list yourself from public sources, import it and keep it fresh on your own server.

Outbound lists and product signups live in different places.

Keep prospects in one database with statuses and tags, and export to CSV whenever another system needs them.

The reservations address goes to front desk staff who do not pass sales mails on.

Tick events@ and info@ as well in email from domain and note which address brought a reply.

Chain and independent hotels need completely different approaches.

Add a field for ownership type and save a filter for each, with its own campaign.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of hotels from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, reservations@, reception@ and events@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your software and online tools for businesses to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with hotels

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Tie your offer to guest reviews, because hotels watch their scores closely.
Address occupancy and the quieter season, when a hotel is open to new ideas.
Ask for the right department head, since the reception address rarely reaches the buyer.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for hotels

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Rooms	Room count is the clearest sign of size and budget.
Star rating	Rating shapes expectations for amenities and service.
Independent or chain	Chain hotels often buy centrally, independents decide locally.
Restaurant or events	Hotels with food and events buy far more than rooms only.
General manager	The name of the decision maker once you find it.

Questions people ask

Who should I contact at a hotel?

In independent hotels it is usually the owner or general manager. Record the name in a field when you find it, and use a role address such as info@ until then.

Can I split hotels by size?

Yes. Add a number field for rooms and filter on it, for example hotels with more than a certain number of rooms.

How do I get email addresses for hotels in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, reservations@, reception@ and events@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.