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Yoga studio leads for software companies

Build your own list of yoga studios, fill in missing emails and offer your software and online tools for businesses to them in small, personal batches.

  • Public sources for yoga studios
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling software and online tools for businesses to yoga studios

Yoga studios are usually run by a founder who teaches as well, with a group of freelance teachers around them. Budgets are careful and decisions are personal, so they respond to suppliers who share their values and keep things simple.

Software companies that sell to small and medium businesses often rely on inbound signups, content and paid ads. A lead database of the exact business types you serve adds a direct outbound channel that you control yourself.

Every month you do not reach yoga studios with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What software companies run into with yoga studios

Buying contact data for a narrow vertical is expensive and often outdated.

Build the list yourself from public sources, import it and keep it fresh on your own server.

Outbound lists and product signups live in different places.

Keep prospects in one database with statuses and tags, and export to CSV whenever another system needs them.

Studio lists from directories often include teachers without a studio at all.

Add a field for studio or teacher and save a filter for studios only before you send.

Founders who teach all day reply late or forget your first message.

Contact history shows every mail and open, so you can follow up at the right moment instead of guessing.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of yoga studios from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, hello@, namaste@ and studio@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your software and online tools for businesses to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

What to say to yoga studios

Use one angle per campaign, so the results show which one gets yoga studios to click.

  • Speak to the founder as a teacher first and show how your offer frees time for teaching.
  • Focus on member retention and class fill rates rather than hard selling.
  • Offer a small trial or a sample set, because studios prefer to test before they commit.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for yoga studios

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Styles taughtHot yoga, vinyasa or yin studios each need different kit and messaging.
Studio roomsThe number of rooms shows how many classes run at the same time.
Booking platformKnowing their current system helps a software or integration pitch.
Teacher trainingStudios that run trainings buy more materials and often more software.
RetreatsStudios that host retreats are good prospects for travel and venue partners.

Questions people ask

Yes. You can create a separate lead file for each, with its own fields, or keep one file and give each group its own segment.

Useful fields are the styles taught, number of rooms, booking platform and whether they run teacher training. You create these fields yourself in the lead file and fill them during import or later.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, namaste@ and studio@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours