Insurance broker leads for SEO agencies

Build your own list of insurance brokers, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

Public sources for insurance brokers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling search engine optimisation and local search services to insurance brokers

Insurance brokers range from local independents to firms with commercial, personal and specialist teams. Directors and operations managers decide on software, marketing and partnerships, and they value tools that cut admin and support renewals.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The insurance brokers that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with insurance brokers

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Broker lists mix large firms and one person operations.

A staff field and a saved filter per size let you send a different message to each.

Quotes@ addresses are handled by staff who only process requests.

Tick info@ and office@ as well and record which prefix got a reply.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of insurance brokers from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, enquiries@, office@ and quotes@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What to say to insurance brokers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Focus on renewals and client retention, which drive a broker's income.
Speak to their niche, such as trades or fleet cover, rather than insurance in general.
Stress compliance and data handling, since brokers are regulated.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for insurance brokers

Record these and you can split the list later, write sharper mails and see who fits your offer.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Lines of business	Commercial, personal or specialist lines need different approaches.
Staff	Team size shows budget and complexity.
Broking system	Their current platform matters for software offers.
Network or independent	Network members often buy through the network.
Niche	Brokers that focus on one trade are good partners for that trade.

Questions people ask

How do I find brokers in a specific niche?

Many brokers describe their niche on their website. Record it in a field or tag during research and save a filter for that niche.

Can several sales reps work on the same broker list?

Yes. There are no per user fees and everyone sees the same records, notes and email history.

How do I get email addresses for insurance brokers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, office@ and quotes@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.