Event planner leads for SEO agencies

Build your own list of event planners, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

Public sources for event planners
Fields that fit the industry
No credits, no rented data

Start free See how it works

Database in Riftjaw with active contacts, segment, lead file and source

Selling search engine optimisation and local search services to event planners

Event planners range from freelance wedding planners to agencies running conferences and corporate events. They book venues, suppliers and technology on behalf of clients, so they are both buyers and gatekeepers for many other businesses.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

Every month you do not reach event planners with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What SEO agencies run into with event planners

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Planners are on site at events and slow to reply.

Open tracking shows who read your mail, so a short follow-up goes only to the interested ones.

Wedding planners and corporate planners are mixed in one list.

Tag event types and save a filter per type.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of event planners from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw — Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with hello@, info@, events@ and enquiries@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Angles that work with event planners

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

Show how you make their events run smoother and make them look good to their clients.
Share examples from similar events, with details on logistics and timing.
Offer to be their reliable backup for last minute needs, which planners value highly.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for event planners

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Event types	Weddings, corporate events and festivals need different suppliers.
Event size	Typical guest numbers shape what they book.
Area covered	Planners work locally, nationally or abroad.
Preferred suppliers	Whether they keep a supplier list you could join.
Lead planner	The person who chooses suppliers.

Questions people ask

How do I get on an event planner's preferred supplier list?

Reach out outside their peak season with examples of relevant work, then follow up. In Riftjaw you track each step with statuses, tags and notes.

Can I keep corporate and wedding planners apart?

Yes. Add tags or a field for event types and save a filter for each group.

How do I get email addresses for event planners in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, events@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.