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Mortgage broker leads for equipment suppliers

Build your own list of mortgage brokers, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

  • Public sources for mortgage brokers
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling tools, machines and professional equipment to mortgage brokers

Mortgage brokers are often sole traders or small firms, sometimes working under a larger network. They rely on a steady flow of referrals and leads, and they look for partners who send them clients or save time on compliance and paperwork.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

Every month you do not reach mortgage brokers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What equipment suppliers run into with mortgage brokers

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Broker lists include many advisers under the same network.

Record the network in a field and save a filter on it, so you can approach the network and the brokers differently.

Brokers ask for proof of where their details came from.

Source and date are stored on every record, and opt-outs go to a register that is always respected.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of mortgage brokers from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, enquiries@, hello@ and advice@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to mortgage brokers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Lead with more qualified clients or referrals, which every broker wants.
  • Mention compliance, because brokers weigh any new tool against their regulatory duties.
  • Keep claims careful and factual, since brokers are wary of anything that sounds like hype.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for mortgage brokers

Any column in your import can become a field. These are the ones worth keeping for mortgage brokers.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
NetworkWhether they are directly authorised or part of a network changes who decides.
SpecialismFirst time buyers, buy to let or commercial each need a different message.
AdvisersThe number of advisers shows the size of the firm.
Referral partnersExisting partners show how they get their clients today.
Register numberA reference to their public registration, useful for checking.

Questions people ask

Rules differ per country and depend on whether the address belongs to a business or a person. Riftjaw stores source and date per record and skips unsubscribed contacts, but check the rules for your country. This is general information, not legal advice.

Yes. Add a text field for the network and fill it on import or by hand. Then save a filter per network.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, hello@ and advice@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours