Event planner leads for equipment suppliers

Build your own list of event planners, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

Public sources for event planners
Fields that fit the industry
No credits, no rented data

Start free See how it works

Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling tools, machines and professional equipment to event planners

Event planners range from freelance wedding planners to agencies running conferences and corporate events. They book venues, suppliers and technology on behalf of clients, so they are both buyers and gatekeepers for many other businesses.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

The event planners that need tools, machines and professional equipment are listed publicly. What most equipment suppliers lack is a list they own, with the right fields, that shows who was already contacted.

What equipment suppliers run into with event planners

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Planners are on site at events and slow to reply.

Open tracking shows who read your mail, so a short follow-up goes only to the interested ones.

Wedding planners and corporate planners are mixed in one list.

Tag event types and save a filter per type.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of event planners from public listings and import it. Duplicates are skipped.

Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with hello@, info@, events@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — After a campaign, every contact shows whether the mail was delivered, opened and clicked.

How to open a mail to event planners

Use one angle per campaign, so the results show which one gets event planners to click.

Show how you make their events run smoother and make them look good to their clients.
Share examples from similar events, with details on logistics and timing.
Offer to be their reliable backup for last minute needs, which planners value highly.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for event planners

Any column in your import can become a field. These are the ones worth keeping for event planners.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Event types	Weddings, corporate events and festivals need different suppliers.
Event size	Typical guest numbers shape what they book.
Area covered	Planners work locally, nationally or abroad.
Preferred suppliers	Whether they keep a supplier list you could join.
Lead planner	The person who chooses suppliers.

Questions people ask

How do I get on an event planner's preferred supplier list?

Reach out outside their peak season with examples of relevant work, then follow up. In Riftjaw you track each step with statuses, tags and notes.

Can I keep corporate and wedding planners apart?

Yes. Add tags or a field for event types and save a filter for each group.

How do I get email addresses for event planners in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, events@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.