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Plumber leads for equipment suppliers

Build your own list of plumbers, fill in missing emails and offer your tools, machines and professional equipment to them in small, personal batches.

  • Public sources for plumbers
  • Fields that fit the industry
  • No credits, no rented data
Database in Riftjaw with active contacts, segment, lead file and source

Selling tools, machines and professional equipment to plumbers

Most plumbing firms are owner-run with a few engineers and a van each, so the person you want is often the one under a sink when you call. The owner decides on almost everything, from software to suppliers, and tends to buy when something saves time on quoting, invoicing or finding the next job.

Equipment suppliers find buyers through dealers, trade shows and field sales visits. A lead database of the businesses that use your kind of equipment gives you a structured way to reach them between visits and events.

Every month you do not reach plumbers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What equipment suppliers run into with plumbers

Trade show contacts end up in a pile of cards and separate files.

Import every list into one lead file with a key field that flags duplicates.

Different product lines suit different types of business.

Record business type and equipment interest as fields and save a filter for each product line.

Plumber listings are spread over directories, maps and review sites, and each one exports in a different shape.

Import every CSV or Excel file into one lead file, map the columns once and let Riftjaw flag duplicates before anything is added.

Many small plumbing firms only list a phone number and a website, with no email address.

Email from domain builds likely addresses such as info@ and office@ from the website, marked as guesses so you know what is unverified.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of plumbers from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, office@, enquiries@ and hello@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your tools, machines and professional equipment to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What to say to plumbers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Lead with fewer missed calls and more booked jobs, because every unanswered call is a job going to the next plumber on the list.
  • Show how your offer cuts evening admin like quotes and invoices, which most owners still do after a full day on site.
  • Mention seasonal pressure such as frozen pipes and boiler breakdowns in winter, when being easy to find online matters most.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for plumbers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Service areaWhere they work, so you can split the list by town or region.
Emergency calloutsFirms that offer out of hours work often care about call handling and dispatch tools.
Gas workWhether they also do boilers and heating changes what they buy and who they buy it from.
Team sizeA sole trader and a firm with ten engineers need a different pitch.
Website qualityA weak or missing site is a clear opening for web and search agencies.

Questions people ask

Collect listings from public directories or a scraper export, then import the file into Riftjaw and map the columns. Add a Service area field so you can save a filter for each town and send to it separately.

Yes. Add a field or a tag such as gas work and fill it during import or by hand. A saved filter on that field gives you a separate list for heating related offers.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and hello@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours