No time for outreach when you sell to solar companies
When did you last send outreach during a busy week? Here is how people who sell to solar companies fix it.
When did you last send outreach during a busy week?
Client work always comes first, so prospecting only happens when things are quiet. Writing and sending emails one by one takes hours you do not have.
It hits harder when you sell to solar companies. Solar companies design and fit panels, batteries and related systems for homes and businesses. Many are growing firms with a sales team and fitting crews, so they buy lead generation, finance options, equipment and software to keep both sides busy.
Your pipeline empties while you are busy and you feel it a few months later. Quiet periods start with an empty list.
Write once, send in small batches.
Write a campaign once with placeholders such as {first_name|there} and {company}. Pick a segment as audience and Riftjaw sends it from the server in small batches, also when your browser is closed. Add up to 5 follow-ups and they go out the number of days later that you choose. Opens and clicks show up on each contact record.
- Fields that fit solar companies, such as batteries offered
- Email prefixes that fit, like info@, sales@, hello@ and enquiries@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Choose a segment. Select the group of companies you want to reach.
- Write with placeholders. Use company and name placeholders with a fallback.
- Start and step away. Let the campaign run in small batches while you work.
Other walls when prospecting solar companies
Solar firms change fast, so lists go out of date.
Every record keeps its source and date, and you can archive firms that closed or merged so they are no longer mailed.
Battery specialists and panel only fitters need different offers.
Add a Batteries offered field and save a filter on it, then write a campaign for each group.
A sales led market means many other suppliers mail them too.
Use placeholders for the company name and a personal detail field so each message reads like it was written for them.
Fields worth recording for solar companies
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Batteries offered | Firms fitting storage need different stock and training. |
| Commercial projects | Commercial roofs mean bigger orders and longer sales cycles. |
| Accreditation | Registered firms can offer schemes that many customers ask for. |
| Sales team | Firms with salespeople buy CRM and lead tools. |
| Brands used | Shows which panel and inverter makers they work with. |
Questions people ask
Accredited fitter registers, industry association lists and map listings are common public sources. Collect them yourself, then import the files into Riftjaw.
Yes. Record it in a field or tag during your research and save a filter on it that you use as the campaign audience.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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