No follow up when you sell to real estate agents
How many prospects opened your email and never heard from you again? Here is how people who sell to real estate agents fix it.
How many prospects opened your email and never heard from you again?
The first email goes out, and then the follow up is forgotten. Without a list of who is waiting for a next step, it simply does not happen.
It hits harder when you sell to real estate agents. Real estate agencies are usually led by a branch manager or owner with a team of negotiators who are out on viewings much of the day. They spend on marketing, photography and software that helps them win listings, and they decide quickly when an offer clearly brings in more sellers.
Prospects who showed interest go cold. The effort of the first email is wasted.
Follow-ups planned with the first email.
Plan the follow-ups together with the first email. A Riftjaw campaign can have up to 5 follow-ups, each sent the number of days after the first mail that you choose, to everyone, only to those who did not open or only to those who did not click. Riftjaw does not read your inbox, so you set replies to Replied yourself. Contacts with status Replied or Customer, or who unsubscribed, never get a follow-up.
- Fields that fit real estate agents, such as branches
- Email prefixes that fit, like info@, sales@, lettings@ and office@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Write the first email. Pick a segment as the audience and write the first mail as usual.
- Add short follow-ups. Add up to 5, each with its own number of days and audience. Add something new rather than repeating the first email.
- Mark the replies. Set contacts who answered to Replied, so they get no further follow-ups.
Other walls when prospecting real estate agents
Sales and lettings teams in one agency use different addresses.
Tick sales@ and lettings@ in email from domain and record which team replied.
Branches of the same agency show up as separate listings.
Pick a key field such as the website so duplicates are flagged on import.
Negotiators change often, so named contacts go stale.
Role addresses stay valid, and notes keep the history even when people move on.
Fields worth recording for real estate agents
Any column in your import can become a field. These are the ones worth keeping for real estate agents.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Branches | Multi branch agencies buy centrally and in larger volumes. |
| Sales or lettings | Letting agents and sales agents have different needs. |
| Area covered | The towns they list in help you split by region. |
| Portal presence | Which portals they use hints at their marketing budget. |
| Branch manager | The decision maker for local purchases. |
Questions people ask
Set the website or domain as the key field in your lead file. Riftjaw flags duplicates on import, so you decide whether to keep one record per agency or one per branch.
Yes. Add a field for sales or lettings and save a filter for each. Each one can be the audience of its own campaign.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, lettings@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build the list in a city
Real Estate Agents in CalgaryAlberta, CanadaReal Estate Agents in AustinTexas, United States
Real Estate Agents in WellingtonNew Zealand
Real Estate Agents in San DiegoCalifornia, United States
Real Estate Agents in PerthWestern Australia, Australia
Real Estate Agents in GlasgowGlasgow City, United KingdomBuild a database you own
Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours