No email addresses when you sell to insurance brokers
Does half of your list have a website but no email address? Here is how people who sell to insurance brokers fix it.
Does half of your list have a website but no email address?
Directories and scraper exports often give you a company name, a phone number and a website, but no email. Finding an address for each company by hand takes ages.
It hits harder when you sell to insurance brokers. Insurance brokers range from local independents to firms with commercial, personal and specialist teams. Directors and operations managers decide on software, marketing and partnerships, and they value tools that cut admin and support renewals.
Companies without an email address never get your message. Your list looks big but only part of it is usable for outreach.
Role addresses from a website, without credits.
Email from domain takes the website, strips www. and keeps the domain. You tick the prefixes you want, such as info@, hello@ or sales@, and add your own. An existing email column always wins, and derived addresses are clearly guesses based on common patterns.
- Fields that fit insurance brokers, such as lines of business
- Email prefixes that fit, like info@, enquiries@, office@ and quotes@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Map the website column. During import, tell Riftjaw which column holds the website.
- Tick your prefixes. Choose info@, hello@, office@ or add a prefix of your own.
- Check and send carefully. Treat derived addresses as guesses and send a small test batch first.
Other walls when prospecting insurance brokers
Broker lists mix large firms and one person operations.
A staff field and a saved filter per size let you send a different message to each.
Quotes@ addresses are handled by staff who only process requests.
Tick info@ and office@ as well and record which prefix got a reply.
You lose track of who has already had a demo.
Set the status to Replied or Customer and add a note, then narrow the next campaign to status New.
Fields worth recording for insurance brokers
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Lines of business | Commercial, personal or specialist lines need different approaches. |
| Staff | Team size shows budget and complexity. |
| Broking system | Their current platform matters for software offers. |
| Network or independent | Network members often buy through the network. |
| Niche | Brokers that focus on one trade are good partners for that trade. |
Questions people ask
Many brokers describe their niche on their website. Record it in a field or tag during research and save a filter for that niche.
Yes. There are no per user fees and everyone sees the same records, notes and email history.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, office@ and quotes@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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