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Insurance broker leads

Build your own list of insurance brokers, fill in the missing emails and reach them in small batches. No credits, no rented data.

  • Public sources for insurance brokers
  • Fields and email prefixes that fit
  • Every city we cover, one click away
Audience overview in Riftjaw with daily audience, new contacts and most engaged people

What insurance brokers are like as prospects

Insurance brokers range from local independents to firms with commercial, personal and specialist teams. Directors and operations managers decide on software, marketing and partnerships, and they value tools that cut admin and support renewals.

Avoid the end of the month and busy renewal periods; midweek mornings usually work best.

Where lists of insurance brokers sit in the open

You do not need to buy data to reach insurance brokers. Most of them are listed publicly, with a name, a website and often a phone number.

  • Financial regulator registers
  • Broker association member lists
  • Google Maps listings
  • Online business directories
Read the guide to public listings
Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Fields worth recording for insurance brokers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Lines of businessCommercial, personal or specialist lines need different approaches.
StaffTeam size shows budget and complexity.
Broking systemTheir current platform matters for software offers.
Network or independentNetwork members often buy through the network.
NicheBrokers that focus on one trade are good partners for that trade.

Working a list of insurance brokers in Riftjaw

You check every step before anything is saved or sent.

Import into one lead file

Drop the file into a lead file for insurance brokers. Columns are matched for you and duplicates are flagged before anything is saved.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Fill in the missing emails

No email in the export? Tick info@, enquiries@, office@ and quotes@ and addresses are derived from each website.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Reach them in small batches

Pick the segment, keep only status New, write one mail with placeholders like {company|your team} and send it in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Follow up on replies and clicks

Opens and clicks show up on each record. Add up to 5 follow-ups for those who did not open or click, and set the ones who answered to Replied or Customer so they get no follow-up.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

What gets in the way, and how it is handled

Broker lists mix large firms and one person operations.

A staff field and a saved filter per size let you send a different message to each.

Quotes@ addresses are handled by staff who only process requests.

Tick info@ and office@ as well and record which prefix got a reply.

You lose track of who has already had a demo.

Set the status to Replied or Customer and add a note, then narrow the next campaign to status New.

Angles that get insurance brokers to reply

Use one angle per campaign, so the results show which one gets insurance brokers to click.

  • Focus on renewals and client retention, which drive a broker's income.
  • Speak to their niche, such as trades or fleet cover, rather than insurance in general.
  • Stress compliance and data handling, since brokers are regulated.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Questions people ask

Many brokers describe their niche on their website. Record it in a field or tag during research and save a filter for that niche.

Yes. There are no per user fees and everyone sees the same records, notes and email history.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, office@ and quotes@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours