Leads spread over spreadsheets when you sell to wholesalers
Are your leads spread over five spreadsheets? Here is how people who sell to wholesalers fix it.
Are your leads spread over five spreadsheets?
One list sits in a scraper export, another in an old Excel file and a third in a shared sheet that someone renamed. Each file has different columns and nobody knows which version is current.
It hits harder when you sell to wholesalers. Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.
You spend time looking for the right file instead of contacting companies. Good prospects get lost between versions and are never approached.
Every list in one database, on your own server.
Riftjaw imports CSV and Excel files from any source into one lead database of your own. You map every column to a field once, and unknown columns become new fields. After that every company has one record with one status.
- Fields that fit wholesalers, such as product categories
- Email prefixes that fit, like info@, sales@, orders@ and buying@
- Status, tags and a segment on every record
Fixing it in Riftjaw
- Import your files. Upload each CSV or Excel file and pick an existing lead file or create a new one.
- Map the columns. Match every column to a field; columns you do not recognise become new fields.
- Publish the records. Review the concept records, then publish them into your database.
Other walls when prospecting wholesalers
Orders@ addresses are flooded with customer orders.
Choose buying@ or info@ as prefixes instead, and add your own where it fits.
Wholesaler lists span unrelated categories.
Tag categories and save a filter per tag, so each campaign fits the product range.
Buyers ask for samples and pricing, and follow-ups slip.
Tags such as samples sent and notes with dates keep follow-ups on track.
Fields worth recording for wholesalers
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Product categories | Food, building materials or consumer goods each need a different pitch. |
| Customer type | Selling to retail, trade or hospitality changes their needs. |
| Warehouses | Multiple sites mean larger logistics needs. |
| Order system | Shows whether they take orders online or by phone. |
| Buyer | The person who decides on new product lines. |
Questions people ask
Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.
Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build a database you own
Create your account, import your first list and see it turn into records you can work.
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