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Wholesaler leads

Build your own list of wholesalers, fill in the missing emails and reach them in small batches. No credits, no rented data.

  • Public sources for wholesalers
  • Fields and email prefixes that fit
  • Every city we cover, one click away
Database in Riftjaw with active contacts, segment, lead file and source

What wholesalers are like as prospects

Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.

Midweek mornings are good; avoid their own seasonal peaks and the weeks of big trade shows in their sector.

Where lists of wholesalers sit in the open

You do not need to buy data to reach wholesalers. Most of them are listed publicly, with a name, a website and often a phone number.

  • Wholesale and distribution association lists
  • Trade show exhibitor lists
  • Online business directories
  • Google Maps listings
Read the guide to public listings
Paste and collect in Riftjaw: a pasted web page turned into a table of companies
A pasted web page split into name, website, phone, address and city columns.

Fields worth recording for wholesalers

Any column in your import can become a field. These are the ones worth keeping for wholesalers.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Product categoriesFood, building materials or consumer goods each need a different pitch.
Customer typeSelling to retail, trade or hospitality changes their needs.
WarehousesMultiple sites mean larger logistics needs.
Order systemShows whether they take orders online or by phone.
BuyerThe person who decides on new product lines.

Working a list of wholesalers in Riftjaw

Nothing is written to your database until you confirm it.

Import into one lead file

Drop the file into a lead file for wholesalers. Columns are matched for you and duplicates are flagged before anything is saved.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Fill in the missing emails

No email in the export? Tick info@, sales@, orders@ and buying@ and addresses are derived from each website.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Reach them in small batches

Pick the segment, keep only status New, write one mail with placeholders like {company|your team} and send it in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Follow up on replies and clicks

Opens and clicks show up on each record. Add up to 5 follow-ups for those who did not open or click, and set the ones who answered to Replied or Customer so they get no follow-up.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

What gets in the way, and how it is handled

Orders@ addresses are flooded with customer orders.

Choose buying@ or info@ as prefixes instead, and add your own where it fits.

Wholesaler lists span unrelated categories.

Tag categories and save a filter per tag, so each campaign fits the product range.

Buyers ask for samples and pricing, and follow-ups slip.

Tags such as samples sent and notes with dates keep follow-ups on track.

Angles that get wholesalers to reply

Write one mail with placeholders and let the details change per record. These openings tend to work with wholesalers.

  • For brands: show margin and sell through, with a clear product sheet.
  • For services: focus on order handling, picking accuracy and delivery times.
  • Refer to their product range so the offer clearly fits their customers.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Questions people ask

Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.

Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours