Wholesaler leads for payment providers

Build your own list of wholesalers, fill in missing emails and offer your card terminals, online payments and merchant services to them in small, personal batches.

Public sources for wholesalers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling card terminals, online payments and merchant services to wholesalers

Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.

Payment providers and their resellers reach merchants through field sales, partners and direct outreach to shops and hospitality businesses. A lead database of merchants lets you track who you visited, who replied and who signed up.

The wholesalers that need card terminals, online payments and merchant services are listed publicly. What most payment providers lack is a list they own, with the right fields, that shows who was already contacted.

What payment providers run into with wholesalers

Field sales and email outreach use different lists.

Keep every merchant in one database with statuses that both field and office staff can see.

Merchant lists from directories are full of duplicates.

The import flags duplicates within the file and against your database before anything is published.

Orders@ addresses are flooded with customer orders.

Choose buying@ or info@ as prefixes instead, and add your own where it fits.

Wholesaler lists span unrelated categories.

Tag categories and save a filter per tag, so each campaign fits the product range.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of wholesalers from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies — A pasted web page split into name, website, phone, address and city columns.

Tuesday: fill in

Derive missing emails with info@, sales@, orders@ and buying@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your card terminals, online payments and merchant services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — Campaign results in Riftjaw: delivered, opened and clicked for every contact.

How to open a mail to wholesalers

Write one mail with placeholders and let the details change per record. These openings tend to work with wholesalers.

For brands: show margin and sell through, with a clear product sheet.
For services: focus on order handling, picking accuracy and delivery times.
Refer to their product range so the offer clearly fits their customers.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for wholesalers

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Product categories	Food, building materials or consumer goods each need a different pitch.
Customer type	Selling to retail, trade or hospitality changes their needs.
Warehouses	Multiple sites mean larger logistics needs.
Order system	Shows whether they take orders online or by phone.
Buyer	The person who decides on new product lines.

Questions people ask

How can a brand use Riftjaw to find wholesalers?

Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.

Can I note which wholesalers received samples?

Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.

How do I get email addresses for wholesalers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.