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Veterinary practice leads for payment providers

Build your own list of veterinary practices, fill in missing emails and offer your card terminals, online payments and merchant services to them in small, personal batches.

  • Public sources for veterinary practices
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling card terminals, online payments and merchant services to veterinary practices

Veterinary practices range from single surgeries to large groups with many branches, and some focus on farm animals or horses rather than pets. Independent practices decide locally, while group owned practices often buy through head office.

Payment providers and their resellers reach merchants through field sales, partners and direct outreach to shops and hospitality businesses. A lead database of merchants lets you track who you visited, who replied and who signed up.

The veterinary practices that need card terminals, online payments and merchant services are listed publicly. What most payment providers lack is a list they own, with the right fields, that shows who was already contacted.

What payment providers run into with veterinary practices

Field sales and email outreach use different lists.

Keep every merchant in one database with statuses that both field and office staff can see.

Merchant lists from directories are full of duplicates.

The import flags duplicates within the file and against your database before anything is published.

Independent practices and corporate groups look alike online.

Add an Independent or group field so you can reach head office for group sites and the practice owner for independents.

Small animal, farm and equine practices need completely different offers.

Record Animals treated in a field and save a filter per type.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of veterinary practices from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
A pasted web page split into name, website, phone, address and city columns.

Tuesday: fill in

Derive missing emails with info@, reception@, enquiries@ and admin@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your card terminals, online payments and merchant services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

What to say to veterinary practices

Write one mail with placeholders and let the details change per record. These openings tend to work with veterinary practices.

  • Lead with staff wellbeing and workload, because recruiting and keeping vets and nurses is a common struggle.
  • Talk about client reminders and pet health plans that bring owners back regularly.
  • For farm and equine practices, focus on field work, travel and mobile tools.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for veterinary practices

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Animals treatedSmall animal, farm and equine practices buy very different things.
Independent or groupGroup practices often buy centrally.
Out of hours servicePractices running emergency care need staff and cover.
Number of branchesShows the scale of any supply or software deal.
Practice managerThe person who usually handles suppliers.

Questions people ask

Yes, if their website or listing says so. Record it in an Animals treated field and save a filter on it.

Often decisions are made at group level. Tag branches with their group and target head office contacts in a separate segment.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, reception@, enquiries@ and admin@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours