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Generic mass emails when you sell to coworking spaces

Would you reply to the email you are about to send? Here is how people who sell to coworking spaces fix it.

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Would you reply to the email you are about to send?

Emails that clearly went to everyone get ignored. Writing a personal email to every company is not realistic either.

It hits harder when you sell to coworking spaces. Coworking spaces range from single independent locations to operators with several sites and a community team. The founder or site manager decides on furniture, connectivity, software and member perks, often with an eye on member experience.

Low reply rates make outreach feel pointless. Prospects remember you as the company that sent a generic blast.

Personal emails without writing each one.

Riftjaw campaigns use placeholders such as {company} and {first_name|there} with a fallback when a field is empty. Your own fields, like a note on what you noticed about their website, can go into the email too. Each company gets a message that reads as written for them.

  • Fields that fit coworking spaces, such as desks
  • Email prefixes that fit, like hello@, info@, community@ and bookings@
  • Status, tags and a segment on every record
See the feature
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

The fix, step by step

  • Add useful fields. Store details such as town, sector or a short observation per company.
  • Write with placeholders. Insert those fields into the email with a fallback.
  • Test the result. Send a test to yourself to see how a real email reads.
Profile fields in Riftjaw with the number of contacts that have a value
Profile fields in Riftjaw with the number of contacts that have a value.

Other walls when prospecting coworking spaces

Coworking listings mix real spaces with virtual office addresses.

Add a field for space type and remove virtual offices from your segment before sending.

The community manager and the owner are different people.

Tick community@ and hello@ in email from domain and note who handles what.

Spaces open and close often.

Source and date on each record show freshness, and you archive closed spaces.

Fields worth recording for coworking spaces

Any column in your import can become a field. These are the ones worth keeping for coworking spaces.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
DesksCapacity shows how much furniture, coffee or bandwidth they need.
SitesOperators with several sites buy centrally.
Meeting roomsRooms for hire need booking tools and AV kit.
Member focusCreative, tech or general members shape perks and events.
Community managerOften the day to day contact for suppliers.

Questions people ask

Offer a perk for their members and reach out to the community manager. Import a list of spaces, use community@ and hello@ as prefixes and track replies with statuses.

Yes. Record the space type in a field, select the virtual offices in the contacts list and remove them from your segment in bulk.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, community@ and bookings@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

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