Forgot who was contacted when you sell to builders
Are you sure you did not email that company last month? Here is how people who sell to builders fix it.
Are you sure you did not email that company last month?
Without a clear record you cannot tell who you already contacted, who replied and who said no. You end up guessing or searching your sent folder.
It hits harder when you sell to builders. General builders take on extensions, renovations and repairs, often managing subcontractors for each trade. The owner usually quotes, orders materials and chases payments, so anything that tightens cash flow or reduces admin gets attention.
Writing to the same company twice looks careless and can cost you the deal. Warm replies go cold because nobody followed up.
One status and full history per company.
Every contact in Riftjaw has a status: New, Contacted, Replied or Customer. The record keeps a history of every mail, open, click and form entry. Notes and your own tags sit right next to it.
- Fields that fit builders, such as project types
- Email prefixes that fit, like info@, office@, enquiries@ and admin@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Open the record. See the status, notes and every mail sent to this contact.
- Update the status. Move the contact from New to Contacted, Replied or Customer.
- Tag what matters. Add tags such as warm, cold or already called.
Other walls when prospecting builders
Builder lists overlap with every other trade, so it is hard to tell who is a real general builder.
Add a Project types field and tags, then put the records you have checked in their own segment so campaigns only reach the right firms.
You collect builders from several towns in separate files.
Import all of them into one lead file with a Service area field; duplicates across files are flagged before you publish.
Builders who said not now are forgotten until a competitor wins them.
Set a status and a tag like follow up in spring, and save a filter on that tag so the list is ready when the time comes.
Fields worth recording for builders
Any column in your import can become a field. These are the ones worth keeping for builders.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Project types | Extensions, lofts and full renovations need different suppliers. |
| Uses subcontractors | Tells you whether they need tools to manage other trades. |
| Typical job size | Helps you judge whether your offer fits their budget. |
| Service area | Merchants and hire firms work within a delivery radius. |
| Accreditations | Membership of a trade body hints at size and professionalism. |
Questions people ask
Where planning records are public and list the agent or builder, you can collect them yourself and import them. Riftjaw does not crawl those sites for you, but it handles the file you bring.
Pick a key field such as website or email in your lead file. Riftjaw flags duplicates in the file and against existing records before anything is pushed.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and admin@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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