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Builder leads

Build your own list of builders, fill in the missing emails and reach them in small batches. No credits, no rented data.

  • Public sources for builders
  • Fields and email prefixes that fit
  • Every city we cover, one click away
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

What builders are like as prospects

General builders take on extensions, renovations and repairs, often managing subcontractors for each trade. The owner usually quotes, orders materials and chases payments, so anything that tightens cash flow or reduces admin gets attention.

Builders are often easiest to reach first thing in the morning or at the end of the day. Many plan work for the year in winter, which can be a good time for new suppliers.

Where lists of builders sit in the open

You do not need to buy data to reach builders. Most of them are listed publicly, with a name, a website and often a phone number.

  • Google Maps listings
  • Online trade directories
  • Trade association member lists
  • Planning application records
  • Home improvement review sites
Read the guide to public listings
Paste and collect in Riftjaw: a pasted web page turned into a table of companies
A pasted web page split into name, website, phone, address and city columns.

Fields worth recording for builders

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Project typesExtensions, lofts and full renovations need different suppliers.
Uses subcontractorsTells you whether they need tools to manage other trades.
Typical job sizeHelps you judge whether your offer fits their budget.
Service areaMerchants and hire firms work within a delivery radius.
AccreditationsMembership of a trade body hints at size and professionalism.

Working a list of builders in Riftjaw

Every import waits as a concept until you publish it, so nothing lands in your database by accident.

Import into one lead file

Drop the file into a lead file for builders. Columns are matched for you and duplicates are flagged before anything is saved.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Fill in the missing emails

No email in the export? Tick info@, office@, enquiries@ and admin@ and addresses are derived from each website.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Reach them in small batches

Pick the segment, keep only status New, write one mail with placeholders like {company|your team} and send it in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Follow up on replies and clicks

Opens and clicks show up on each record. Add up to 5 follow-ups for those who did not open or click, and set the ones who answered to Replied or Customer so they get no follow-up.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What gets in the way, and how it is handled

Builder lists overlap with every other trade, so it is hard to tell who is a real general builder.

Add a Project types field and tags, then put the records you have checked in their own segment so campaigns only reach the right firms.

You collect builders from several towns in separate files.

Import all of them into one lead file with a Service area field; duplicates across files are flagged before you publish.

Builders who said not now are forgotten until a competitor wins them.

Set a status and a tag like follow up in spring, and save a filter on that tag so the list is ready when the time comes.

Angles that get builders to reply

Use one angle per campaign, so the results show which one gets builders to click.

  • Lead with getting paid faster and cleaner paperwork, because late payments hurt small builders most.
  • Talk about reliable delivery to site, since a missed delivery can hold up a whole team.
  • Offer help winning better jobs, such as a stronger website with past project photos.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Questions people ask

Where planning records are public and list the agent or builder, you can collect them yourself and import them. Riftjaw does not crawl those sites for you, but it handles the file you bring.

Pick a key field such as website or email in your lead file. Riftjaw flags duplicates in the file and against existing records before anything is pushed.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and admin@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours