Builder leads for wholesale suppliers
Build your own list of builders, fill in missing emails and offer your products and stock in bulk to trade customers to them in small, personal batches.
- Public sources for builders
- Fields that fit the industry
- No credits, no rented data
Selling products and stock in bulk to trade customers to builders
General builders take on extensions, renovations and repairs, often managing subcontractors for each trade. The owner usually quotes, orders materials and chases payments, so anything that tightens cash flow or reduces admin gets attention.
Wholesale suppliers find new trade customers through sales reps, trade fairs and existing accounts. A lead database of the businesses you could supply helps you plan outreach per region or sector and track who became a customer.
Every month you do not reach builders with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.
What wholesale suppliers run into with builders
Lists from trade fairs and directories arrive in different formats.
Import CSV and Excel files from any source and map each column to your own fields.
It is hard to target only the businesses in one sector or area.
Save a filter on a field such as sector or region, or on a tag, and use it as a campaign audience.
Builder lists overlap with every other trade, so it is hard to tell who is a real general builder.
Add a Project types field and tags, then put the records you have checked in their own segment so campaigns only reach the right firms.
You collect builders from several towns in separate files.
Import all of them into one lead file with a Service area field; duplicates across files are flagged before you publish.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of builders from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, office@, enquiries@ and admin@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your products and stock in bulk to trade customers to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
What to say to builders
Use one angle per campaign, so the results show which one gets builders to click.
- Lead with getting paid faster and cleaner paperwork, because late payments hurt small builders most.
- Talk about reliable delivery to site, since a missed delivery can hold up a whole team.
- Offer help winning better jobs, such as a stronger website with past project photos.
Fields worth recording for builders
Any column in your import can become a field. These are the ones worth keeping for builders.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Project types | Extensions, lofts and full renovations need different suppliers. |
| Uses subcontractors | Tells you whether they need tools to manage other trades. |
| Typical job size | Helps you judge whether your offer fits their budget. |
| Service area | Merchants and hire firms work within a delivery radius. |
| Accreditations | Membership of a trade body hints at size and professionalism. |
Questions people ask
Where planning records are public and list the agent or builder, you can collect them yourself and import them. Riftjaw does not crawl those sites for you, but it handles the file you bring.
Pick a key field such as website or email in your lead file. Riftjaw flags duplicates in the file and against existing records before anything is pushed.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@, enquiries@ and admin@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Other markets for wholesale suppliers
Build a database you own
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