Duplicate contacts when you sell to car dealers
How many companies appear in your list twice? Here is how people who sell to car dealers fix it.

How many companies appear in your list twice?
When you combine lists from several sources, the same company shows up more than once with slightly different details. Cleaning that up by hand is slow.
It hits harder when you sell to car dealers. Car dealers range from independent used car lots to franchised dealerships with separate sales, service and parts teams. Independents decide quickly through the owner, while franchise groups often buy centrally and follow manufacturer rules.
Duplicates mean double emails, confused statuses and a list that looks bigger than it is. They make your outreach look sloppy.
Duplicates flagged before they enter your database.
Every lead file has a key field that Riftjaw uses to spot duplicates. On import, duplicates inside the file and against your existing database are flagged before anything is pushed. You decide what goes in.
- Fields that fit car dealers, such as franchised or independent
- Email prefixes that fit, like info@, sales@, enquiries@ and service@
- Status, tags and a segment on every record

The fix, step by step
- Pick a key field. Choose the field that identifies a company, such as website or email.
- Import the list. Riftjaw checks the file and your database for matches.
- Review the flags. Skip the duplicates and publish only new records.

Other walls when prospecting car dealers
Independent lots and franchised dealers need very different offers.
Add a Franchised or independent field and save a filter for each group.
Dealer groups show up many times, once per site.
Keep a Dealer group field and tag head office contacts, so you know when to talk to the group instead of each site.
Sales teams mail the same dealers from their own inboxes and lists.
One shared account with unlimited users gives everyone the same list, statuses and mail history.
Fields worth recording for car dealers
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Franchised or independent | Franchise dealers often buy through a group or follow brand rules. |
| Brands sold | Shows which manufacturers they represent. |
| Stock size | A rough sense of stock tells you how much marketing they need. |
| Workshop on site | Dealers with a workshop also buy parts and service tools. |
| Dealer group | Tells you whether decisions are made at head office. |
Questions people ask
For group owned sites, decisions are often made centrally. Record the group in a field and put head office contacts in their own segment for those offers.
Yes. Add a Brands sold field to your lead file and save filters on it.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, enquiries@ and service@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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