Cannot target a niche when you sell to hotels
Can you pull up only the dentists in one region in a few clicks? Here is how people who sell to hotels fix it.
Can you pull up only the dentists in one region in a few clicks?
A long list with every kind of business makes focused outreach hard. Filtering spreadsheets again for each campaign is tedious.
It hits harder when you sell to hotels. Hotels range from family run guest houses to branded properties with a general manager and department heads. Independent hotels decide on site, while group hotels often buy through a central team, so finding the right person matters as much as the offer.
You send the same message to very different businesses and it fits none of them well. Focused offers never get sent.
Named segments, ready for a campaign.
In Riftjaw every contact you add and every import goes into a segment with its own name, like Dentists Leeds. A campaign asks which segment to reach first. Next to segments there are saved filters, rules such as city contains Leeds, which a campaign can reach too.
- Fields that fit hotels, such as rooms
- Email prefixes that fit, like info@, reservations@, reception@ and events@
- Status, tags and a segment on every record
How to fix it in Riftjaw
- Name the segment. Create it on the spot when you import the list, or pick one you already have.
- Add or remove in bulk. Select contacts in the list and add them to the segment or remove them.
- Use it as audience. Pick the segment when you start a campaign.
Other walls when prospecting hotels
The reservations address goes to front desk staff who do not pass sales mails on.
Tick events@ and info@ as well in email from domain and note which address brought a reply.
Chain and independent hotels need completely different approaches.
Add a field for ownership type and save a filter for each, with its own campaign.
Big hotel lists lead to overlap between colleagues.
Duplicate checks on import and one shared database keep every hotel in one place.
Fields worth recording for hotels
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Rooms | Room count is the clearest sign of size and budget. |
| Star rating | Rating shapes expectations for amenities and service. |
| Independent or chain | Chain hotels often buy centrally, independents decide locally. |
| Restaurant or events | Hotels with food and events buy far more than rooms only. |
| General manager | The name of the decision maker once you find it. |
Questions people ask
In independent hotels it is usually the owner or general manager. Record the name in a field when you find it, and use a role address such as info@ until then.
Yes. Add a number field for rooms and filter on it, for example hotels with more than a certain number of rooms.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, reservations@, reception@ and events@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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