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Restaurant leads

Build your own list of restaurants, fill in the missing emails and reach them in small batches. No credits, no rented data.

  • Public sources for restaurants
  • Fields and email prefixes that fit
  • Every city we cover, one click away
Database in Riftjaw with active contacts, segment, lead file and source

What restaurants are like as prospects

Restaurants run on thin margins and long hours, and the owner or general manager decides on suppliers, software and marketing. Groups have a head office buyer, but independents choose on price, reliability and how little extra work a change brings.

Mid afternoon between lunch and dinner service, early in the week, is usually the calmest time, while Friday and Saturday evenings are best avoided.

Where lists of restaurants sit in the open

You do not need to buy data to reach restaurants. Most of them are listed publicly, with a name, a website and often a phone number.

  • Google Maps listings
  • Restaurant review sites
  • Food delivery platforms
  • Local business directories
  • Food hygiene rating registers
Read the guide to public listings
Paste and collect in Riftjaw: a pasted web page turned into a table of companies
A pasted web page split into name, website, phone, address and city columns.

Fields worth recording for restaurants

Any column in your import can become a field. These are the ones worth keeping for restaurants.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
CuisineThe type of food shapes which products and suppliers are relevant.
CoversSeating capacity hints at volume and budget.
Independent or groupGroups buy centrally, so you need a different contact and approach.
DeliveryRestaurants that deliver need packaging and ordering tools.
Opening hoursKnowing when they open helps you pick a time to call or visit.

Working a list of restaurants in Riftjaw

Nothing is written to your database until you confirm it.

Import into one lead file

Drop the file into a lead file for restaurants. Columns are matched for you and duplicates are flagged before anything is saved.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Fill in the missing emails

No email in the export? Tick info@, bookings@, reservations@ and manager@ and addresses are derived from each website.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Reach them in small batches

Pick the segment, keep only status New, write one mail with placeholders like {company|your team} and send it in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Follow up on replies and clicks

Opens and clicks show up on each record. Add up to 5 follow-ups for those who did not open or click, and set the ones who answered to Replied or Customer so they get no follow-up.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

What gets in the way, and how it is handled

Restaurant lists change fast as places open, close and change owners.

Each record keeps its source and date, and you can archive closed places so your active list stays current.

The bookings@ address reaches a host, not the owner.

Tick several prefixes in email from domain, such as info@ and manager@, and note on the contact who replied.

You cannot tell which restaurants you already visited in person.

Set the status to Contacted and add a note after each visit, so the whole team sees it.

Angles that get restaurants to reply

Write one mail with placeholders and let the details change per record. These openings tend to work with restaurants.

  • Show how your offer protects margin, because food and labour costs are always on their mind.
  • Mention something specific from their menu so the owner knows you looked.
  • Offer a simple switch with no disruption to service, as that is what owners fear most.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Questions people ask

Collect restaurants from public listings such as Google Maps or review sites with a scraper, then import the CSV or Excel file. Riftjaw flags duplicates and lets you add a field for cuisine or area.

Many teams do both. Riftjaw keeps phone numbers as fields and email history per contact, so you can tag who to call and send a short campaign to the rest.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, bookings@, reservations@ and manager@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours