Find and reach restaurants in Wellington
Stop renting contact data. Put every restaurant in Wellington you can find into your own database and work the list week after week.
- Public sources for restaurants in Wellington
- Missing emails derived from websites
- No credits, no rented data
Why restaurants in Wellington are worth a list of your own
Restaurants run on thin margins and long hours, and the owner or general manager decides on suppliers, software and marketing. Groups have a head office buyer, but independents choose on price, reliability and how little extra work a change brings.
Start with Wellington itself and keep Palmerston North, Napier and Nelson as separate segments. That way a campaign never reaches the same restaurant twice, and you can see at a glance how much of the area around Wellington is done.
Your competitors are already emailing restaurants in Wellington. With your own list you reach them in a planned way instead of hoping they find you.
Build your Wellington list of restaurants in four steps
Nothing is written to your database until you confirm it.
Collect restaurants in Wellington
Export restaurants in Wellington from Google Maps listings or restaurant review sites as CSV, or paste the results page into paste and collect.
Import into one lead file
Drop the file into a lead file called Restaurants Wellington. Columns are matched for you and duplicates are flagged before anything is saved.
Fill in the missing emails
No email in the export? Tick info@, bookings@, reservations@ and manager@ and addresses are derived from each website.
Reach them in small batches
Pick the segment, keep only status New, write one mail with placeholders like {company|your team} and send it in small batches.
Fields worth recording for restaurants in Wellington
Any column in your import can become a field. These are the ones worth keeping for restaurants.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Cuisine | The type of food shapes which products and suppliers are relevant. |
| Covers | Seating capacity hints at volume and budget. |
| Independent or group | Groups buy centrally, so you need a different contact and approach. |
| Delivery | Restaurants that deliver need packaging and ordering tools. |
| Opening hours | Knowing when they open helps you pick a time to call or visit. |
What slows down prospecting restaurants, and the fix
Restaurant lists change fast as places open, close and change owners.
Each record keeps its source and date, and you can archive closed places so your active list stays current.
The bookings@ address reaches a host, not the owner.
Tick several prefixes in email from domain, such as info@ and manager@, and note on the contact who replied.
You cannot tell which restaurants you already visited in person.
Set the status to Contacted and add a note after each visit, so the whole team sees it.
Openings that work with restaurants
Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.
- Show how your offer protects margin, because food and labour costs are always on their mind.
- Mention something specific from their menu so the owner knows you looked.
- Offer a simple switch with no disruption to service, as that is what owners fear most.
Why people build this list in Riftjaw
Emails from the website
No email in the export? Tick info@, hello@ or your own prefixes and addresses are derived from the domain.
Read more
Named segments
Every import goes into a segment you name, with a contact count, ready to pick as a campaign audience.
Read more
No credits, ever
Import, derive and export as much as your plan allows without a meter running per row or per email.
Read moreEmailing restaurants in New Zealand
In New Zealand, the Unsolicited Electronic Messages Act 2007 requires consent for commercial electronic messages. Consent can be express, inferred from an existing relationship, or deemed when someone has conspicuously published their work address without saying they do not want messages and your message relates to their role. Every message must identify the sender and include a working unsubscribe facility. This is general information, not legal advice.
Mid afternoon between lunch and dinner service, early in the week, is usually the calmest time, while Friday and Saturday evenings are best avoided. Read the deliverability guide before your first send.
Questions people ask
No. Riftjaw is not a data vendor. You collect the restaurants yourself from public sources or your own files and import them. That is why the list is yours and why there is no credit meter on it.
Yes. Put Wellington in its own segment, or keep a City field and save a filter such as city contains Wellington. You always see which part of the market you already worked.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, bookings@, reservations@ and manager@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Collect restaurants from public listings such as Google Maps or review sites with a scraper, then import the CSV or Excel file. Riftjaw flags duplicates and lets you add a field for cuisine or area.
Many teams do both. Riftjaw keeps phone numbers as fields and email history per contact, so you can tag who to call and send a short campaign to the rest.
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Create your account, import your first file of restaurants and see them as records you can work in a few minutes.
No credit card · cancel any time · your data stays yours