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Mortgage broker leads

Build your own list of mortgage brokers, fill in the missing emails and reach them in small batches. No credits, no rented data.

  • Public sources for mortgage brokers
  • Fields and email prefixes that fit
  • Every city we cover, one click away
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

What mortgage brokers are like as prospects

Mortgage brokers are often sole traders or small firms, sometimes working under a larger network. They rely on a steady flow of referrals and leads, and they look for partners who send them clients or save time on compliance and paperwork.

Weekday mornings are usually best; brokers spend afternoons and evenings in client meetings and on cases.

Where lists of mortgage brokers sit in the open

You do not need to buy data to reach mortgage brokers. Most of them are listed publicly, with a name, a website and often a phone number.

  • Financial regulator registers
  • Broker network member lists
  • Google Maps listings
  • Online adviser directories
Read the guide to public listings
Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Fields worth recording for mortgage brokers

Any column in your import can become a field. These are the ones worth keeping for mortgage brokers.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
NetworkWhether they are directly authorised or part of a network changes who decides.
SpecialismFirst time buyers, buy to let or commercial each need a different message.
AdvisersThe number of advisers shows the size of the firm.
Referral partnersExisting partners show how they get their clients today.
Register numberA reference to their public registration, useful for checking.

Working a list of mortgage brokers in Riftjaw

Nothing is written to your database until you confirm it.

Import into one lead file

Drop the file into a lead file for mortgage brokers. Columns are matched for you and duplicates are flagged before anything is saved.

List of imports and scrapes in Riftjaw
Every import stays on record with its lead file, date and status.

Fill in the missing emails

No email in the export? Tick info@, enquiries@, hello@ and advice@ and addresses are derived from each website.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Reach them in small batches

Pick the segment, keep only status New, write one mail with placeholders like {company|your team} and send it in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Follow up on replies and clicks

Opens and clicks show up on each record. Add up to 5 follow-ups for those who did not open or click, and set the ones who answered to Replied or Customer so they get no follow-up.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

What gets in the way, and how it is handled

Broker lists include many advisers under the same network.

Record the network in a field and save a filter on it, so you can approach the network and the brokers differently.

Brokers ask for proof of where their details came from.

Source and date are stored on every record, and opt-outs go to a register that is always respected.

Sole traders are hard to follow up because they are with clients all day.

Open and click tracking show who engaged, so you call those first.

Angles that get mortgage brokers to reply

Use one angle per campaign, so the results show which one gets mortgage brokers to click.

  • Lead with more qualified clients or referrals, which every broker wants.
  • Mention compliance, because brokers weigh any new tool against their regulatory duties.
  • Keep claims careful and factual, since brokers are wary of anything that sounds like hype.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Questions people ask

Rules differ per country and depend on whether the address belongs to a business or a person. Riftjaw stores source and date per record and skips unsubscribed contacts, but check the rules for your country. This is general information, not legal advice.

Yes. Add a text field for the network and fill it on import or by hand. Then save a filter per network.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, enquiries@, hello@ and advice@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours