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Lead lists in the UK

Every city we cover in the UK, and the rules for emailing businesses there.

  • 40 cities in the UK, one click away
  • PECR and UK GDPR in plain words
  • Missing emails derived from websites
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Cold email to businesses in the UK

In the UK, B2B cold email is covered by the Privacy and Electronic Communications Regulations (PECR) and UK GDPR. PECR generally allows marketing email to corporate subscribers such as limited companies without prior consent, but sole traders and some partnerships are treated like individuals and usually need consent, and every message must identify you and offer a simple way to opt out. Under UK GDPR you also need a lawful basis, often legitimate interests, to use the details of named contacts. This is general information, not legal advice.

Riftjaw helps with the practical side: every record keeps its source and date, unsubscribes are honoured automatically and every campaign carries your sender details and an opt out link.

How to build a list for the UK

Pick an industry and city

Start where you already have customers or where you can travel easily.

Segments in Riftjaw, each with its own name and number of contacts
Riftjaw segments on a phone
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Collect the companies

Export them from public listings or directories as CSV, or paste the page into paste and collect.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
A pasted web page split into name, website, phone, address and city columns.

Import and fill in

Match the columns, skip duplicates and derive missing emails from the websites.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Reach them in batches

Write once with placeholders and send small batches, following the rules above.

Campaign list in Riftjaw with reach, opens and clicks per campaign
Every campaign in one list, with its reach, open rate and click rate.

Questions people ask

No. Riftjaw is not a data vendor. You collect the businesses yourself from public sources or your own files and import them. That is why the list is yours and why there is no credit meter on it.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@ and hello@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Yes. Put the UK in its own segment, or keep a City field and save a filter such as city contains the UK. You always see which part of the market you already worked.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours