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Wholesaler leads for web design studios

Build your own list of wholesalers, fill in missing emails and offer your website design, builds and redesigns to them in small, personal batches.

  • Public sources for wholesalers
  • Fields that fit the industry
  • No credits, no rented data
Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling website design, builds and redesigns to wholesalers

Wholesalers buy in bulk from producers and sell to retailers, trades or hospitality, with owners, buyers and warehouse managers each involved in decisions. They look for new product lines, better logistics and tools that handle many orders with a small team.

Web design studios usually win projects through referrals and by approaching businesses whose website looks dated or does not work well on a phone. Your own lead database keeps those prospects in one list, with a note on what you would improve for each of them.

Every month you do not reach wholesalers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What web design studios run into with wholesalers

You collect prospect websites while browsing but lose them in bookmarks and notes.

Import the websites or paste a directory page into the scrape tool and keep everything in one lead file.

Each prospect needs a personal touch, which makes outreach slow.

Use placeholders for the company name and your own fields, so every email reads personal without writing it from scratch.

Orders@ addresses are flooded with customer orders.

Choose buying@ or info@ as prefixes instead, and add your own where it fits.

Wholesaler lists span unrelated categories.

Tag categories and save a filter per tag, so each campaign fits the product range.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of wholesalers from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
A pasted web page split into name, website, phone, address and city columns.

Tuesday: fill in

Derive missing emails with info@, sales@, orders@ and buying@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your website design, builds and redesigns to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Angles that work with wholesalers

Use one angle per campaign, so the results show which one gets wholesalers to click.

  • For brands: show margin and sell through, with a clear product sheet.
  • For services: focus on order handling, picking accuracy and delivery times.
  • Refer to their product range so the offer clearly fits their customers.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for wholesalers

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Product categoriesFood, building materials or consumer goods each need a different pitch.
Customer typeSelling to retail, trade or hospitality changes their needs.
WarehousesMultiple sites mean larger logistics needs.
Order systemShows whether they take orders online or by phone.
BuyerThe person who decides on new product lines.

Questions people ask

Import wholesaler lists from trade show pages or directories into a segment per category and send each one a short campaign. Track replies with statuses.

Yes. Use a tag and a note with the date, then filter on the tag when it is time to follow up.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, orders@ and buying@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours