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Marketing agency leads for SEO agencies

Build your own list of marketing agencies, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

  • Public sources for marketing agencies
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling search engine optimisation and local search services to marketing agencies

Marketing agencies are often small teams led by founders who still win the clients, with larger agencies adding account and operations roles. They buy tools and white label services that let them deliver more work without hiring.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The marketing agencies that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with marketing agencies

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

Agencies receive heavy cold outreach and filter hard.

Placeholders with fallbacks and small batches keep your message personal and gentle.

Directory lists include freelancers who call themselves agencies.

Add a team size field and filter on it before you send.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of marketing agencies from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with hello@, info@, studio@ and newbusiness@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

Angles that work with marketing agencies

Use one angle per campaign, so the results show which one gets marketing agencies to click.

  • Offer capacity they can resell, framed as extra margin on work they already sell.
  • Show work you did for a similar agency, since agencies judge on output.
  • Keep the email itself well crafted, because agencies notice sloppy outreach instantly.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for marketing agencies

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
ServicesSEO, social, paid or branding agencies need different partners.
Team sizeShows capacity and whether they outsource.
Client sectorsAgencies focused on one sector may need specialist help.
White labelWhether they already resell outside work.
FounderThe decision maker in most small agencies.

Questions people ask

Segment agencies by the services they offer and send each segment a campaign about the service they could resell. Track replies with statuses and follow up on those who opened.

Yes. Agencies use it to build their own client prospect lists, and the Agency plan gives separate workspaces per client.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, studio@ and newbusiness@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours