Hotel leads for SEO agencies

Build your own list of hotels, fill in missing emails and offer your search engine optimisation and local search services to them in small, personal batches.

Public sources for hotels
Fields that fit the industry
No credits, no rented data

Start free See how it works

Campaign results in Riftjaw with sent, opened and clicked per contact

Selling search engine optimisation and local search services to hotels

Hotels range from family run guest houses to branded properties with a general manager and department heads. Independent hotels decide on site, while group hotels often buy through a central team, so finding the right person matters as much as the offer.

SEO agencies often find clients by spotting businesses with weak search visibility and reaching out with a specific observation. Keeping those prospects in your own lead database lets you record what you noticed about each site and follow up at the right moment.

The hotels that need search engine optimisation and local search services are listed publicly. What most SEO agencies lack is a list they own, with the right fields, that shows who was already contacted.

What SEO agencies run into with hotels

Your audit notes per prospect are scattered over documents and spreadsheets.

Add custom fields and notes to every record, so the finding you want to mention sits next to the contact.

Many small business websites list no email address.

Email from domain turns the website into role addresses such as info@ and hello@ without credits.

The reservations address goes to front desk staff who do not pass sales mails on.

Tick events@ and info@ as well in email from domain and note which address brought a reply.

Chain and independent hotels need completely different approaches.

Add a field for ownership type and save a filter for each, with its own campaign.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of hotels from public listings and import it. Duplicates are skipped.

Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, reservations@, reception@ and events@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your search engine optimisation and local search services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

How to open a mail to hotels

Write one mail with placeholders and let the details change per record. These openings tend to work with hotels.

Tie your offer to guest reviews, because hotels watch their scores closely.
Address occupancy and the quieter season, when a hotel is open to new ideas.
Ask for the right department head, since the reception address rarely reaches the buyer.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for hotels

Add these as fields in your lead file. Any column in your import can become a field.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Rooms	Room count is the clearest sign of size and budget.
Star rating	Rating shapes expectations for amenities and service.
Independent or chain	Chain hotels often buy centrally, independents decide locally.
Restaurant or events	Hotels with food and events buy far more than rooms only.
General manager	The name of the decision maker once you find it.

Questions people ask

Who should I contact at a hotel?

In independent hotels it is usually the owner or general manager. Record the name in a field when you find it, and use a role address such as info@ until then.

Can I split hotels by size?

Yes. Add a number field for rooms and filter on it, for example hotels with more than a certain number of rooms.

How do I get email addresses for hotels in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, reservations@, reception@ and events@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.