Event planner leads for sales teams
Build your own list of event planners, fill in missing emails and offer your products and services to other businesses to them in small, personal batches.
- Public sources for event planners
- Fields that fit the industry
- No credits, no rented data
Selling products and services to other businesses to event planners
Event planners range from freelance wedding planners to agencies running conferences and corporate events. They book venues, suppliers and technology on behalf of clients, so they are both buyers and gatekeepers for many other businesses.
Sales teams often work from rented contact data, personal spreadsheets and a CRM that nobody fills in properly. A shared lead database gives everyone the same list, the same statuses and one place to see what happened with each company.
Every month you do not reach event planners with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.
What sales teams run into with event planners
Each rep keeps a private list, so two people call the same company.
Work in one shared database with unlimited users on an account and see the status of every company before you reach out.
Per seat and per credit pricing makes it expensive to add people.
Riftjaw charges no credits and no per record fees, and every user on the account is included.
Planners are on site at events and slow to reply.
Open tracking shows who read your mail, so a short follow-up goes only to the interested ones.
Wedding planners and corporate planners are mixed in one list.
Tag event types and save a filter per type.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of event planners from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with hello@, info@, events@ and enquiries@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your products and services to other businesses to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
How to open a mail to event planners
Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.
- Show how you make their events run smoother and make them look good to their clients.
- Share examples from similar events, with details on logistics and timing.
- Offer to be their reliable backup for last minute needs, which planners value highly.
Fields worth recording for event planners
Any column in your import can become a field. These are the ones worth keeping for event planners.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Event types | Weddings, corporate events and festivals need different suppliers. |
| Event size | Typical guest numbers shape what they book. |
| Area covered | Planners work locally, nationally or abroad. |
| Preferred suppliers | Whether they keep a supplier list you could join. |
| Lead planner | The person who chooses suppliers. |
Questions people ask
Reach out outside their peak season with examples of relevant work, then follow up. In Riftjaw you track each step with statuses, tags and notes.
Yes. Add tags or a field for event types and save a filter for each group.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, events@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
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Create your account, import your first list and see it turn into records you can work.
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