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Manufacturer leads for sales teams

Build your own list of manufacturers, fill in missing emails and offer your products and services to other businesses to them in small, personal batches.

  • Public sources for manufacturers
  • Fields that fit the industry
  • No credits, no rented data
Database in Riftjaw with active contacts, segment, lead file and source

Selling products and services to other businesses to manufacturers

Manufacturers range from small workshops to large plants, and buying decisions involve owners, plant managers, engineers and purchasing. Sales cycles are longer, and suppliers win on reliability, technical fit and total cost.

Sales teams often work from rented contact data, personal spreadsheets and a CRM that nobody fills in properly. A shared lead database gives everyone the same list, the same statuses and one place to see what happened with each company.

Every month you do not reach manufacturers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What sales teams run into with manufacturers

Each rep keeps a private list, so two people call the same company.

Work in one shared database with unlimited users on an account and see the status of every company before you reach out.

Per seat and per credit pricing makes it expensive to add people.

Riftjaw charges no credits and no per record fees, and every user on the account is included.

Manufacturer lists are broad and cover many unrelated sectors.

Record sector and processes in fields and send each campaign to a narrow segment.

The right buyer sits behind a generic address.

Add purchasing@ as your own prefix in email from domain alongside info@.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of manufacturers from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with info@, sales@, purchasing@ and enquiries@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your products and services to other businesses to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

Angles that work with manufacturers

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Lead with a concrete technical problem you solve in their process.
  • Talk about uptime, scrap rates or energy use rather than general benefits.
  • Offer technical documentation or a site visit as the next step.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for manufacturers

Any column in your import can become a field. These are the ones worth keeping for manufacturers.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
SectorFood, metal, plastics or electronics plants buy very different things.
ProcessesMachining, moulding or assembly shape equipment needs.
SitesMulti site manufacturers often have central purchasing.
CertificationsQuality standards they hold matter to suppliers.
Purchasing contactThe buyer or plant manager when you find them.

Questions people ask

Add a sector field and fill it on import or from research. Then save a filter per sector and use it as the campaign audience.

Yes. Besides the standard prefixes you can add your own in email from domain. The results are likely addresses, not verified ones.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, purchasing@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours