Skip to content

Optician leads for recruitment agencies

Build your own list of opticians, fill in missing emails and offer your recruitment and staffing services to employers to them in small, personal batches.

  • Public sources for opticians
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling recruitment and staffing services to employers to opticians

Opticians combine eye care with retail, selling frames, lenses and contact lenses alongside eye tests. Independents decide on frames, equipment and marketing themselves, while chain branches usually follow central buying.

Recruitment agencies win new employer clients by spotting companies that are hiring and reaching out to offer help. Keeping those employers in your own lead database lets you track conversations and return to them when new roles open.

Every month you do not reach opticians with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What recruitment agencies run into with opticians

Employer prospects sit in personal inboxes and spreadsheets of each consultant.

Put every employer into one shared database with unlimited users on the account.

You forget which companies already said they had no need right now.

Tags and notes on each contact record exactly what was said and when.

Chain branches dominate directory lists but cannot choose suppliers.

Add an Independent or chain field and save a filter for independents only.

Frame reps need to know which brands a practice already carries.

Keep a Frame brands stocked field and notes on each contact, shared with the whole team.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of opticians from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Every import stays on record with its lead file, date and status.

Tuesday: fill in

Derive missing emails with info@, hello@, enquiries@ and appointments@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your recruitment and staffing services to employers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
After a campaign, every contact shows whether the mail was delivered, opened and clicked.

How to open a mail to opticians

Use one angle per campaign, so the results show which one gets opticians to click.

  • For independents, lead with frame ranges that set them apart from high street chains.
  • Talk about recall reminders that bring patients back for their next eye test.
  • Offer help showing specialist services online, where patients compare practices.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for opticians

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Independent or chainChains buy centrally; independents choose their own brands.
Frame brands stockedShows their price level and style.
Specialist servicesServices such as dry eye clinics or children's care need extra equipment.
Home visitsDomiciliary opticians have different logistics.

Questions people ask

Add an Independent or chain field while you review records, then save a filter for independents only.

Yes. Add a text field such as Frame brands stocked and use it in saved filters or placeholders.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, hello@, enquiries@ and appointments@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours