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Car dealer leads for recruitment agencies

Build your own list of car dealers, fill in missing emails and offer your recruitment and staffing services to employers to them in small, personal batches.

  • Public sources for car dealers
  • Fields that fit the industry
  • No credits, no rented data
Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling recruitment and staffing services to employers to car dealers

Car dealers range from independent used car lots to franchised dealerships with separate sales, service and parts teams. Independents decide quickly through the owner, while franchise groups often buy centrally and follow manufacturer rules.

Recruitment agencies win new employer clients by spotting companies that are hiring and reaching out to offer help. Keeping those employers in your own lead database lets you track conversations and return to them when new roles open.

The car dealers that need recruitment and staffing services to employers are listed publicly. What most recruitment agencies lack is a list they own, with the right fields, that shows who was already contacted.

What recruitment agencies run into with car dealers

Employer prospects sit in personal inboxes and spreadsheets of each consultant.

Put every employer into one shared database with unlimited users on the account.

You forget which companies already said they had no need right now.

Tags and notes on each contact record exactly what was said and when.

Independent lots and franchised dealers need very different offers.

Add a Franchised or independent field and save a filter for each group.

Dealer groups show up many times, once per site.

Keep a Dealer group field and tag head office contacts, so you know when to talk to the group instead of each site.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of car dealers from public listings and import it. Duplicates are skipped.

List of imports and scrapes in Riftjaw
Imports and scrapes in Riftjaw, each with its source, lead file, date and number of rows.

Tuesday: fill in

Derive missing emails with info@, sales@, enquiries@ and service@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
The contacts list in Riftjaw: every company with its town, phone, email and segment.

Wednesday: reach

Send one mail about your recruitment and staffing services to employers to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

Angles that work with car dealers

Write one mail with placeholders and let the details change per record. These openings tend to work with car dealers.

  • Lead with selling stock faster, because every day a car sits on the forecourt costs money.
  • Talk about better photos and listings, which strongly affect how many buyers get in touch.
  • For dealers with a workshop, focus on service bookings and repeat business after the sale.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for car dealers

Add these as fields in your lead file. Any column in your import can become a field.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Franchised or independentFranchise dealers often buy through a group or follow brand rules.
Brands soldShows which manufacturers they represent.
Stock sizeA rough sense of stock tells you how much marketing they need.
Workshop on siteDealers with a workshop also buy parts and service tools.
Dealer groupTells you whether decisions are made at head office.

Questions people ask

For group owned sites, decisions are often made centrally. Record the group in a field and put head office contacts in their own segment for those offers.

Yes. Add a Brands sold field to your lead file and save filters on it.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, enquiries@ and service@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours